Over the past 15 years, we have seen how different the Scotland charity sector is compared to the rest of the UK. The Scottish public are more trusting of charities as a whole, though this trust has declined since 2013.
MSPs have stronger relationships with charities than their Westminster counterparts, though Holyrood is becoming increasingly crowded as more UK-wide charities seek to use Holyrood as a starting point for legislation change across the four nations.
If you’re a charity working in Scotland, our research can help you to understand your position against key competitors and how broader trends affect your work.
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Our research with Scottish audiences can help your charity in the following ways:
- Strengthening an existing brand
- Stakeholder audits
- Supporter insights, supporter satisfaction benchmark
- Audience segmentations
- Creative messaging testing
- Policy development
- Programme reviews
- Building a business case for services
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