The charity sector in the UK is facing deep challenges - increasing public scepticism, anger about fundraising and an ever-more-competitive marketplace to name just a few. Understanding your audiences and the context you are operating in are vital to ensuring that your organisation stays ahead of the game.

If you are working in the UK, we can help you with research designed to give you insights into how you are perceived, where your brand is strongest and how your messages resonate with your most important audiences. All of our research is informed by and draws from our deep well of knowledge about the UK charity sector, and 15+ years of work in this area.

Do it via Tracking Research

Charity Awareness Monitor

Understanding how people see your organisation is essential for developing better strategies. We can provide you with unique, in-depth and cost effective charity market research.

Charity Brand Evaluator

The Charity Brand Evaluator provides an understanding of how the public views your charity. Discover insights to help ensure you’re communicating the intended message.

Charity Parliamentary Monitor

What do MPs and Peers think about the charity sector? How do they feel about your brand, campaigns and effectiveness compared to your comparators? Our charity market research can help you answer these questions.

Journalists’ Attitudes & Awareness Monitor

Our charity market research with 150 journalists from national and local media, radio and TV could ensure your charity is poised to get the coverage and support it needs.

Do it bespoke

Bespoke Research

Our specialist bespoke research team have the skills and experience to design your project from start to finish.

We’ve helped a variety of large and small UK charities in the following areas:

Rebranding
Strengthening an existing brand
Stakeholder audits
Supporter insights, supporter satisfaction benchmark
Audience segmentations
Creative messaging testing
Policy development
Programme reviews
Building a business case for services

Macmillan Cancer Support

Battersea Dogs & Cats Home

All We Can

Living Streets

The Outward Bound Trust

National Union of Students (NUS)

WWF

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Press Release

Trust in Charities and the Overseas Development Sector

Stories in the media continue to shake the sector. We ran this survey to measure the level of trust in the charity sector shortly after the controversies around Oxfam and other charities, as well as the President’s Club fundraising event, hit the news.

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General research

Public Attitudes

Free Report

Going Viral | Covid-19: How have charities responded to the first phase of the crisis?

To find out how charities are responding to the first phase of the Coronavirus Covid-19 outbreak, we conducted twenty-four interviews speaking to a range of charity sector staff from CEOs and directors to fundraising, marketing and communications professionals.

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Blog

Local Hero: why devolution matters for fundraising

The divergent pathways taken by governments across the United Kingdom towards the handling of the pandemic has illustrated the increased strength and identity of the devolved nations. This week Peter Dawson reflects on the implications of this divergence on the charity sector and asks how charities can adapt to an increasingly parochial public sphere.

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