UK-wide research

The charity sector in the UK is facing deep challenges - increasing public scepticism, anger about fundraising and an ever-more-competitive marketplace to name just a few. Understanding your audiences and the context you are operating in are vital to ensuring that your organisation stays ahead of the game.

If you are working in the UK, we can help you with research designed to give you insights into how you are perceived, where your brand is strongest and how your messages resonate with your most important audiences. All of our research is informed by and draws from our deep well of knowledge about the UK charity sector, and 15+ years of work in this area. 

Choose your way to get the answers

Do it via Tracking Research

Charity Awareness Monitor

Understanding how people see your organisation is essential for developing better strategies. We can provide you with unique, in-depth and cost effective insight into the general public and their views on charities.
people in liverpool st station

Brand Attributes Monitor

The Brand Attributes Monitor provides an understanding of how the public views your charity. Discover insights to help ensure you’re communicating the intended message.
London street view

Charity Parliamentary Monitor

What do MPs and Peers think about the charity sector? How do they feel about your brand, campaigns and effectiveness compared to your comparators?
English Parliament

Families Insight

Discover what parents and their children think of your charity. Young people are your future supporters – start inspiring and influencing them now.
A family together

Do it bespoke

Bespoke Research

Our specialist bespoke research team have the skills and experience to design your project from start to finish.
nfpSynergy research

We’ve helped a variety of large and small UK charities in the following areas:

  • Rebranding
  • Strengthening an existing brand
  • Stakeholder audits
  • Supporter insights, supporter satisfaction benchmark
  • Audience segmentations
  • Creative messaging testing
  • Policy development
  • Programme reviews
  • Building a business case for services

Have a project idea or a question?

Tell us your ideas and we'll see how we can help you:

Why not start with free resources?

Talk to us