If you’re a charity working in Wales, we can help you understand your position against key competitors and how broader trends affect your work. Our research shows the Welsh public are more trusting of charities as a whole, and are more open to supporting charity brands. However, fewer people in Wales donate to charities compared with Scotland and Northern Ireland. We also know that charities campaigning at the Senedd benefit from more engagement with politicians than at Westminster, but face the same challenge of keeping the message relevant across the political spectrum.
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Our research with Welsh audiences can help your charity in the following ways:
- Strengthening an existing brand
- Stakeholder audits
- Supporter insights, supporter satisfaction benchmark
- Audience segmentations
- Creative messaging testing
- Policy development
- Programme reviews
- Building a business case for services
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