Hello! We've recently rebranded to nfpResearch. Please visit our new website at nfpresearch.com

SlideZone Archive - Campaigning

Recommendations by Donors

We know the ‘recommendation’ is increasingly important in the digital age for all brands. Social media and review websites such as TripAdvisor tell consumers what their peers think about a product or brand in an unprecedented way. Surely the same principle can be applied to charities to help spread their message and garner support?

Unfortunately, the last three years has actually seen a gradual decline in the proportion of respondents saying that they would recommend the charities they support to other people – from 64% in 2010 to 58% in 2013. This may be a cause for concern for charities – not only are they not keeping up with the trend for recommendations, but they are actually slipping backwards.

You can download this slide from the top right hand corner of this page.