The last 5-10 years has seen a significant decline in the popularity of children's charities across the UK. This report reveals the declining levels of voluntary income experienced by these charities along with a slide in awareness and attitudes amongst the public and politicians alike.
Is your brand fit for the future? How can you tell? And the sector as a whole? In this week's guest blog from experts Spencer du Bois, they explain why it is essential that charity brands are set for the next five years and beyond- and reveal the worrying results of a survey into the preparedness of the industry.
Through our branding and communications research we've learnt the importance of getting the message across to donors about how you're funded. Here we explore this using London's Air Ambulance as a case study.