How many times have you heard the phrase 'follow the science' recently? Our blog this week looks at how public attitudes towards science and scientists could affect the work of health/medical research charities.
The pandemic has exposed more clearly than ever the paradox of the work of charities vs their public image. Charities continue to do fantastic work, yet so much is overlooked. Is it time for an honest conversation about creating a better brand for the sector?
The last 5-10 years has seen a significant decline in the popularity of children's charities across the UK. This report reveals the declining levels of voluntary income experienced by these charities along with a slide in awareness and attitudes amongst the public and politicians alike.
Is your brand fit for the future? How can you tell? And the sector as a whole? In this week's guest blog from experts Spencer du Bois, they explain why it is essential that charity brands are set for the next five years and beyond- and reveal the worrying results of a survey into the preparedness of the industry.