It's Christmas time and as per tradition we're giving away 12 more of our reports. They address key issues like lobbying, fundraising and trust, plus a couple of niche ones like Gift Aid and media spending.
We've been sending out quite a few free reports recently, so we thought we'd put them all in one convenient place. Here's a preview of what's available:The Politics of CharitiesWhat do the public think about charities having the right to lobby?
In today's world, a charity's brand has become a vitally important part of its appeal. Branding Inside Out, produced by CharityComms, has been compiled with the guidance of a steering group of brand experts.
Less than half (43%) the public think they have heard of the Charity CommissionLess than a third (30% - slide 3, attached) of the public have definitely heard of itOnly a quarter (25%) of public are definitely aware that the Charity Commission regulates and monitors the activities of charitiesPublic see the Charity Commission’s prime functions (slide 4) as keeping a charity register; and investigating fraudulent/bogus charities
Remember doing exams at school where you just wanted to look other people's answers without the hard work of revising? Well "Mission Impossible" lets you do just that - for other charities' vision statements.
Through our branding and communications research we've learnt the importance of getting the message across to donors about how you're funded. Here we explore this using London's Air Ambulance as a case study.