Introducing Our New Brand Raiser Model

Submitted by ben.roberts on

In the early 1900’s, Unilever co-founder Lord Leverhulme surmised a problem just as relevant now as it was a century ago: “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” Benchmarking success in marketing and advertising has always presented this problem, with any sort of understanding relying heavily on retroactive review once your marketing budget is already spent.

Goodbye nfpSynergy, Hello nfpResearch

Submitted by Rebecca Thomas on

Cian Murphy & Tim Harrison-Byrne

If you’ve got this far, you’ll have noticed there’s something different about our website this week. This redesign – smart (and overdue!) as we think it is – feeds into a broader change, touching on every level of our company. After 20 years of working with charity clients big and small, we’ve decided it’s time for a rebrand. nfpSynergy is no more – say hello to nfpResearch.

nfpSynergy’s next chapter - Our Co-Managing Directors give their thoughts on the future of the company

Submitted by Anonymous (not verified) on

Last week Joe Saxton announced that he was selling nfpSynergy to Cian Murphy and Tim Harrison-Byrne. On this week's blog they talk us through their experience at nfpSynergy and future plans for the company.

 
 

Gone Viral - The impact of a second year of Covid-19 on charities

Submitted by Anonymous (not verified) on

Last year, we released our ‘Going Viral’ report, exploring the initial response to the Covid-19 outbreak by charities. This is the second year of Covid-19, and it was time to revisit and delve into the experiences of charities in the sector again to take a longer-term perspective on the pandemic and its impact on the sector.

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