In the early 1900’s, Unilever co-founder Lord Leverhulme surmised a problem just as relevant now as it was a century ago: “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” Benchmarking success in marketing and advertising has always presented this problem, with any sort of understanding relying heavily on retroactive review once your marketing budget is already spent.
At nfpResearch, we have been thinking, like almost every other organisation right now, about how the events of recent years have impacted how we work. More people than ever are tele-commuting from their living rooms, and if the headlines are to be believed, returning to the office has become a sore subject for many of them. So, we’re doing a survey to find out how the charity sector is currently choosing to work, which you can take here.
Our blog this week highlights three key findings from our latest charity survey with individuals who identify as LGBTQ+, including faviourite charity causes, levels of trust in charities and other institutions, and whether charities are seen as supporters of the LGBTQ+ community.
Last year, we released our ‘Going Viral’ report, exploring the initial response to the Covid-19 outbreak by charities. This is the second year of Covid-19, and it was time to revisit and delve into the experiences of charities in the sector again to take a longer-term perspective on the pandemic and its impact on the sector.
This week we're sharing what we've learnt about MPs' favourite charity causes. We take a look at some differences (and similarities) between parties, as well as with the general public.