We published a free report to try and make charity benchmarking a little easier. This blog explores some of the main findings of the report, how we put it together, and how our perceptions on the sector changed.
Emotion plays a significant role when people make choices - like the choice to support one charity instead of another. Discover more about how to take people on an emotional journey and distinguish your charity in this free report.
Joe Saxton and Hannah Bennett highlight ten things to consider when interpreting statistics on trust in charities, with a focus on understanding the UK sector and different factors impacting on the public's trust.