Emotion plays a significant role when people make choices - like the choice to support one charity instead of another. Discover more about how you can tailor your campaigns to take people on an emotional journey and distinguish your charity in this free report.
At nfpSynergy, we understand that breaking things down into achievable steps improves chances of success. That's why we help charities of different sizes set manageable targets through both our tracking and bespoke research. In this week's blog, we explore how by adopting this approach, charities could grow their audiences, step by step:
Numbers and statistics are regularly presented to us in adverts and on the news - but do you ever stop to question if they are correct? Following the rise of 'fake news' and with some charities statistics coming under scrutiny recently, our Managing Director Michele Madden shares insight on how and why you should be sure about what you're saying.
The time has come again to reflect on the last 12 months and thank our clients and partners for inspiring us to keep researching topical issues in the sector with 12 free reports.
Families are a valuable pool of support, but they are often neglected when charities are looking for potential supporters. Find out how and why your charity could benefit from engaging this valuable support group.
In the words of the International Olympic Committee (IOC), “The goal of the Olympic Movement is to contribute to building a peaceful and better world”. Who better to champion this goal than charities?
This week's blog explores the psychology behind charitable giving, inspired by a recent BBC podcast.
Michele Madden reports on the first findings from our online community and wonders whether charities are making the most of raising awareness and donations in December.
Adverts are everywhere we look these days and it's hardly surprising when the UK advertising market stands at over £14bn. But how much of that is spent by charities? And what do they actually spend it on?
This briefing will tell you the answers and give some food for thought. Are charities deliberately shunning the rising star of the advertising world?
As it's the season of goodwill, we're giving away The 12 Insights of Christmas. They look at some of the key issues facing the charity sector and include research, interviews and advice from charities and from us. Unwrap our 12 free reports just in time for Christmas.