Greenpeace are adopting virtual reality to engage and inform their supporters. We reflect on how well it works and the future of VR in the charity sector.
Discover the traits of various different people that charity bucket collectors and street fundraisers may meet in this comical blog. You may even recognise yourself!
Discover five of the most important things we've learned from our Brand Attributes charity market research on how charities can raise their brand awareness and shine!
This report gives a quick overview of volunteering and charitable activities by young people in the UK. Discover how many 16-24s are volunteering, donating and more.
In this free report we uncover what our most recent Charity Awareness Monitor research revealed about how the public think the ideal charity would spend its money.
We highlight some actionable insights from our latest Brand Attributes research with examples of charity brands the public are connecting with and why in this week's blog.
We recently held focus groups comprised of donors across a range of ages. Discover what they thought and how it could impact your charity in this new free report.
Our blog explores some of our research on public sentiment towards refugees and highlights the importance of the work that charities are doing to alleviate the refugee crisis.
We recently held focus groups comprised of donors across a range of ages. They discussed issues including trust in charities and perceptions of our sector. Discover what they thought and how it could impact your charity.
Critics foreign aid spending have recently postulated that taxpayer money is being lavished on ineffective development initiatives. We disagree - find out why.
Emotion plays a significant role when people make choices - like the choice to support one charity instead of another. Discover more about how to take people on an emotional journey and distinguish your charity in this free report.
