How charities can make the most out of social media
by Vicky Browning - Director, CharityComms
In early 2012 the John Ellerman Foundation embarked on a strategic review to find out what a model grant-maker looks like in the eyes of applicants and grantees, and compare practices in the grant-making sector. nfpSynergy was commissioned to carry out independent research with charities and their fundraisers. This report is a result of that research.
The Charity Awareness Monitor (CAM) surveys the general public twelve times a year on all aspects of charitable engagement - from awareness of brands and donation habits through to views on campaigning, levels of trust and barriers to giving. Drawing on recent data, this session examines the key trends you need to know about this year.
You know what the key challenges and priorities are within your own organisation – but how are contemporary economic and political challenges impacting your colleagues in the third sector? Exploring the key findings from our regular survey into what the sector is thinking and prioritising right now, drawing on data gathered in Autumn 2011.
You can also download a version from 2007.
This is a report we wrote to compare the "social media presence" (index reflecting Facebook ‘likes’, Twitter ‘followers’ and YouTube ‘subscribers’) of all UK charities. The report also analyses the Top 50 UK charities by fundraised income - comparing the Top 25 of those against the 25 most popular UK shops, and the Top 25 FTSE companies by market capitalization.
How do top charities compare with private sector giants? And is there a correlation between a charity’s income and its social media presence? Read on.
Jo Fischl
Last month, we carried out a focus group discussion with a group of charity donors aged in their 50s to 70s. Charity was an important aspect of their lives; they have given at least £40 to charity in the past month, with some also volunteering time or fundraising to support various charities. Suffice to say, they were passionate about the causes and charities they supported. Today, we’re sharing some of the key themes we noted from our discussion with this group.
In April of this year, we announced the winners of nfpResearch's first ever Small Charity Research Award. One of the organisations we were thrilled to have selected is Muslim Charities Forum (MCF), a network of Muslim-led charities operating in the UK.
Alix Moussy
One of the most useful questions that we ask the public is about their levels of trust in various institutions. The figures that we get back are often very telling, revealing a lot about political and social attitudes. However, we’ve recently been seeing drastic shifts in public views towards certain institutions and services.
Ben Roberts
We’re living through a time defined by urgent environmental challenges. As a research organisation, we’ve established that the public are increasingly seeing the effects of climate change on a local and global level, and that there is a widespread feeling of powerless among them. This is where direct action groups have emerged, and have done so with the intention of putting some measure of control into the hands of the public.