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Charity Awareness Monitor

Understanding how people see your organisation is essential for developing better strategies. Do people mention your charity spontaneously? Are they aware of your campaigns? 

The Charity Awareness Monitor provides a unique insight into the general public and their views on charities. It is an in-depth and cost effective way to track your brand, discover what people think about your organisation, understand how the sector is changing and measure your performance against over 100 other charities.

With comprehensive knowledge of how the public feel about charities, you can set benchmarks, plan effectively and make decisions about your vital resources based on strong evidence. Our extensive contextual charity market research means your results are presented within a broader picture, with analysis and recommendations on the implications for clients.

To learn more about the measures and find the right package for you, download our briefing pack or use the contact button above.


How our clients use it

Develop insight-driven brand, fundraising and campaigning strategies.

Gather evidence before investing in new opportunities, like a brand refresh or new advertising campaign. Use insight from our research to track strategies, report impact back to donors and secure further funding.

Work out how to be different from your competitors, cost effectively

Join over 60 charities that subscribe to this research to get regular and extensive insight at an affordable price. Compare awareness and support with peers, right across the sector. That way you can be clear about what makes your organisation different and really stand out.

Develop evidence-based ways to get your audiences to take action

We will analyse results specific to the needs of your organisation. For example, we can segment responses according to a range of criteria, from age to specific characteristics, such as how people feel about a cause. Use evidence about your audiences to secure support internally for targeted campaigning or fundraising campaigns.

Become a more resilient organisation

We’ll help you interrogate important trends revealed by the research, including how the public sees the charity sector and what they think about giving. These insights will help you understand how your charity’s income might be affected, so you can future-proof your brand.

Identify new audiences

Find out if people can name your organisation, and if they’d support you now, or in the future. You can identify people’s misperceptions so that you can work out ways to reach new supporters, volunteers, service users and funders.

What's in your package?

  • Core measures from the syndicated model
  • Bespoke questions on any topic
  • Personal account manager
  • Free access to client-only events
  • Access to 10+ years of trend data
  • Annual presentations of your results
  • Analysis time from our researchers
  • Regular charity sector context reports

Little additions

  • Present at your away days
  • Qualitative research add ons - focus groups or interviews to delve deeper into your CAM results
  • Additional bespoke questions
  • Tracking of your key segments
Charity Awareness Monitor Briefing Pack

To download this file please enter your details in the form below and click the Download button.

You will be in good company

Some of our clients:

Why not start with free resources?

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Free Report

Gone Viral - The impact of a second year of Covid-19 on charities

Last year, we released our ‘Going Viral’ report, exploring the initial response to the Covid-19 outbreak by charities. This is the second year of Covid-19, and it was time to revisit and delve into the experiences of charities in the sector again to take a longer-term perspective on the pandemic and its impact on the sector.

Request a Demo

Interested? We hope to hear from you! Call us on 020 7426 8888 or use this form.