Understanding how people see your organisation is essential for developing better strategies. Do people mention your charity spontaneously? Are they aware of your campaigns?
The Charity Awareness Monitor provides a unique insight into the general public and their views on charities. It is an in-depth and cost effective way to track your brand, discover what people think about your organisation, understand how the sector is changing and measure your performance against over 100 other charities.
With comprehensive knowledge of how the public feel about charities, you can set benchmarks, plan effectively and make decisions about your vital resources based on strong evidence. Our extensive contextual charity market research means your results are presented within a broader picture, with analysis and recommendations on the implications for clients.
To learn more about the measures and find the right package for you, download our briefing pack or contact Jo.
How our clients use it
Develop insight-driven brand, fundraising and campaigning strategies.
Gather evidence before investing in new opportunities, like a brand refresh or new advertising campaign. Use insight from our research to track strategies, report impact back to donors and secure further funding.
Work out how to be different from your competitors, cost effectively
Join over 60 charities that subscribe to this research to get regular and extensive insight at an affordable price. Compare awareness and support with peers, right across the sector. That way you can be clear about what makes your organisation different and really stand out.
Develop evidence-based ways to get your audiences to take action
We will analyse results specific to the needs of your organisation. For example, we can segment responses according to a range of criteria, from age to specific characteristics, such as how people feel about a cause. Use evidence about your audiences to secure support internally for targeted campaigning or fundraising campaigns.
Become a more resilient organisation
We’ll help you interrogate important trends revealed by the research, including how the public sees the charity sector and what they think about giving. These insights will help you understand how your charity’s income might be affected, so you can future-proof your brand.
Identify new audiences
Find out if people can name your organisation, and if they’d support you now, or in the future. You can identify people’s misperceptions so that you can work out ways to reach new supporters, volunteers, service users and funders.
What's in your package?
- Core measures from the syndicated model
- Bespoke questions on any topic
- Personal account manager
- Free access to client-only events
- Access to 10+ years of trend data
- Annual presentations of your results
- Analysis time from our researchers
- Regular charity sector context reports
- Present at your away days
- Qualitative research add ons - focus groups or interviews to delve deeper into your CAM results
- Additional bespoke questions
- Tracking of your key segments
"The nfpSynergy team demonstrated both a professional and empathetic approach with the parents they interviewed and as such was able to gain their confidence and gather some very insightful material. I found working with them very helpful and supportive enabling us to overcome some difficult logistical and timescale challenges."
Senior Statutory and EU Fundraiser
The insight Charity Awareness Monitor provided is invaluable. It’s changing the way we communicate, helping us to be much more audience-centred. The team at nfpSynergy is great to work with. They’re really knowledgeable are were able to inform and guide us on the approaches we could use to get the insight we needed.” - Sarah Ross, Assistant Director of Communications and Marketing at Breast Cancer Care
"It’s important to compare our brand with other charities as it’s a competitive market and we need to ensure we are performing. The Charity Awareness Monitor, and the Brand Attributes Monitor, which we are signed up to, are really good measurement tools to help us do this."
- Claire Fishersmith, Marketing Manager at Battersea Dogs & Cats Home
“Without research we’d be basing what we do on gut feeling, rather than evidence. The monitors are a useful temperature check and allow us to see what the general public are actually thinking.”
- Catherine McNamara, Senior Analyst at RSPB