Hello! We've recently rebranded to nfpResearch. Please visit our new website at nfpresearch.com

Your brand is a crucial asset. It can determine whether people give their trust, time and money to support your cause. 

The Charity Brand Evaluator provides a holistic understanding of how the general public views your brand. Going beyond awareness and support levels, our charity market research helps you to measure the public’s perception of your work and their affinity to your organisation.

The Charity Brand Evaluator equips you with a unique insight into what existing and potential donors want from their ideal charity and whether you and your comparators meet this ideal. It is a great way to match your key brand messages to the attitudes people associate with you, and even review the whole brand.

To learn more about the measures and find the right package for you download our briefing pack or contact Rosie.


How our clients use it

See how you measure up to market ideals and sector norms

 Discover which attributes the public associate with your charity, test different statements about the work you do, and see how you compare with your peers. Get the in-depth insight you need to develop the right brand messages for you and ensure you stand out.

Analyse and understand how your audiences see you

Find out what they believe about you and why. If it’s time to refresh, reposition or change your name, you’ll have the evidence to persuade your funders, trustees and senior management. We provide concrete recommendations and data communicable in ways that work best for you.

Respond to shifting attitudes

Test levels of public trust in charities and establish general attitudes towards your organisation. We’ll help you understand what to track and report on. Tailor the Monitor to your organisation with bespoke questions and results broken down by audience groups. Give your audiences what they want and need.

Increase your supporter loyalty

Measure rational and emotional responses to your brand. Understand how your supporters feel, and how to encourage a closer affinity to your brand. Reveal which charities people support now and which ones they would consider in future. Use this insight to make strategic decisions about improving brand awareness to attract more support.

What's in your package?

  • Core measures from the syndicated model
  • Bespoke set of brand statements
  • Personal account manager for all public audiences research (including the Charity Awareness Monitor for joint clients)
  • Free access to client-only events
  • Access to 10+ years of trend data
  • Annual presentations of your results

Little additions

  • Analysis time from our researchers
  • Research results debrief at least once a year (including Charity Awareness Monitor research for joint clients) 
Charity Brand Evaluator Briefing Pack

To download this file please enter your details in the form below and click the Download button.

You will be in good company

Some of our clients:

Why not start with free resources?

Blue facemask on brown old autumn leaves

Free Report

Gone Viral - The impact of a second year of Covid-19 on charities

Last year, we released our ‘Going Viral’ report, exploring the initial response to the Covid-19 outbreak by charities. This is the second year of Covid-19, and it was time to revisit and delve into the experiences of charities in the sector again to take a longer-term perspective on the pandemic and its impact on the sector.

Request a Demo

Interested in our consultancy services, tracking research products, or anything else? Call us on 020 7426 8888 or use this form