The Charity Parliamentary Monitor is an effective way to find out how your organisation is viewed in Westminster, the heart of political decision-making.
Many charities focus on MPs and the Lords as a key target group for their campaigns and communications. Once you know where you stand, you can evaluate whether your campaigns are working and make improvements with the help of your target audience - the MPs and Lords themselves.
Our regular poll is an excellent way to discover which messages and campaigns have made an impact and to find out which charities are effective in their campaigning to parliamentarians. Anecdotal information may be useful in assessing the impact of communications, but a structured and regular poll provides the objective benchmark you need to measure campaign success.
For those charities who invest time and money in campaigning with the aim of influencing Parliament, finding out what MPs and Lords think of you is essential - especially in an economic climate where every penny of your budget counts.
To learn more about the questions we ask and our charity market research, download our briefing pack or request a free demo from Fiona.
How our clients use it
Know what works
Discover which charity public affairs teams are getting through to parliamentarians and whose messages are getting heard above the noise. Add the option of bespoke analysis of the results – by political party, marginality of seat or anything that matters to you.
Develop an insight-driven, evidence-based campaigning strategy
The best strategic planning is informed by expert insights. Use our quarterly debriefs to get a broader understanding of the key issues from our research. Get 10 years of parliamentary trend data and analysis to develop strategies that will drive your charity’s ambitions for years ahead.
Prove your impact – and set targets for future campaigns
Use evidence from the Monitor to set and track meaningful key performance indicators and evaluate your campaigns. Track your reputation and demonstrate your progress to colleagues, trustees, funders, donors and the public. Add your own question to the Monitor and get bespoke results.
Understand the competition – and be clear about what makes you different
Over half of the top 20 charities impressing MPs in Parliament are our long-standing clients. Use our research to help you understand your position against key comparators, and successfully differentiate your brand.
What's in your package?
- Core measures from the syndicated model
- Personal account manager
- Annual presentations of your results
- Annual syndicate meeting
- Quarterly analysis and strategy documents
- Free access to client-only events
- Broader contextual measures to help you situate your results
- Access to 10+ years of trend data
- Present at your away days
- Bespoke questions
- Qualitative research with MPs' researchers