Children and young people are your future supporters. Inspiring and influencing them starts now. But have they heard of you? What do they think of your brand? Are they pestering their parents to take them to your events, buy products you’re associated with, or donate to your cause?
Our Monitor paints the picture of what parents and their children think of your services and how well they know your comparators. You’ll see if your charity is talked about at the dinner table or when deciding which fundraising event to participate in. Looking at the demographic portrait of your young supporters through our Monitor opens many opportunities for charities and their future activities. If you haven’t considered the family unit as your type of supporter, it is time to do so now.
To learn more about the measures, download our briefing pack or contact Rei to start a conversation.
How our clients use it
Reach the next generation of supporters – starting now
Use insight from our surveys of children aged seven to 10, young people from 11 to 16, and their parents to develop evidence-based marketing strategies. Understand how to appeal directly to family audiences and increase awareness of your organisation.
Produce targeted communications that encourage families to get involved
To help you market your events, products, services, and tailor your campaigns, we’ll consult with you on the questions we include in our surveys. You can add six bespoke questions on any topic you like, with some aimed at parents and some for young people.
Improve your services and campaigns
Use our research to test a new fundraising initiative aimed at families or get feedback on a pilot education programme. Use this information across teams to revisit and revise services and campaigns until they’re hitting their targets.
Keep up with trends
What’s popular changes quickly among young people, and there are huge differences between age groups. Use our insight to target your messages, reach more people and grow your support. Understand past trends and base today’s decisions on 10 years of insight on young people's engagement with the charity sector.
What's in your package?
- Core measures from the syndicated model
- 6 Bespoke questions on any topic
- Sector questions exploring charitable behaviour of families
- An executive summary report
- In-house presentation to your team
“Without research we’d be basing what we do on gut feeling, rather than evidence. The monitors are a useful temperature check and allow us to see what the general public are actually thinking.”
- Catherine McNamara, Senior Analyst at RSPB