If your charity is active in Ireland or wants to start making an impact there, monitoring public awareness and opinion is crucial to achieving your goals.
Twice a year, 1,000 people, who are nationally representative by age, gender, social class and region, tell us what they think about the charity sector in Ireland. As part of the subscription to this charity market research, we also run annual focus groups to explore key themes and trends from the surveys in more detail.
To learn more about the measures download our briefing pack or contact Bijal to request a free demo.
How our clients use it
Develop effective insight-driven strategies, products and services
We’ll analyse trends in the Irish charity sector and help you interrogate data specific to your organisation. Use this to make your charity’s communications, fundraising, volunteer management, campaigning and PR more effective, and develop ways to get your audiences to take action.
Reach more people
Compare results to questions over time (e.g. how many people are aware of your brand) to gather evidence to support future communications, campaigns or fundraising. Make changes to what you do based on answers to bespoke questions, and reach more of your target audience.
Embed evaluation in your organisation to secure more funding
Supporters and funders want to know about the impact of what you do - our research will help you give them the information they need to invest in your cause. Share our reports with colleagues to ensure they consider impact in everything they do.
Compare your brand with your competitors to succeed at being different
Discover what area people in Ireland associate with your charity and who else is in your category. That way you can identify misconceptions people might have about your brand, make a plan to challenge them, and recruit new supporters.
Share best practice with colleagues in Ireland to improve what you do
At our bi-annual meetings in Dublin, you’ll meet colleagues working on similar issues and can discuss and share ideas. Join with other charities to spread the cost of invaluable insight to help you understand your audiences and fight internal resistance to raising brand awareness.
What's in your package?
- Core measures from the syndicated model
- Key trends regarding public engagement with charities
- Two bespoke questions on any topic
- Access to 5+ years of trend data
- Invite to research debriefs
- Annual focus groups which clients can view
- Annual syndicate meeting
- Personal account manager
- Additional bespoke questions
- Present at your away days