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Journalists’ Attitudes & Awareness Monitor

Journalists believe they have an obligation to the public to hold charities to account; however, they also recognise the important work of charities, and want to continue collaborating with charity media teams to highlight that good work. But when budgets are tight and workloads are intense, how can you form relationships with all the journalists you want on your side?

This Monitor empowers your media team to form strong relationships with the press. It provides in-depth assessment of what 150 journalists from national and local media, radio, and TV think, need, and want from your media team, and ultimately gets you the coverage and support your charity needs and deserves. You also have the opportunity to add journalists you work with directly into the sample.

Our next wave of research is just around the corner. The time to empower your media team is now! 

Scroll down to download our briefing pack or contact Katharina to request a call.


How our clients use it

Improve your media and campaigns work with targeted tracking

Get independent evaluation of what the journalists you work with think of what you do. This will help you develop insight-driven and effective strategies that secure wider media coverage.

Use feedback from journalists to get support for your work 

From each round of the research you can use thoughts, ideas and comments from the 25 journalists you most want to hear from to plan future media campaigns. Plus, present insights from 125 influential charity sector journalists representing a range of fields in the media to senior management to get funding for specific campaigns.

Be at the forefront of media stories – and people’s minds 

Discover what the journalists you work with want you to cover so you can plan campaigns that get you noticed by them and supporters, and build your brand.

Brief your spokespeople better and reach more people with your messages 

Understand what misconceptions journalists have about your brand, campaigns and the charity sector in general so you can create key messages that dispel myths. Use insights from our research to better prepare interviewees for contact with journalists so they reach your target audiences with on brand messages.

Learn how to turn negative media coverage into opportunities 

Regularly monitoring how journalists view the charity sector as a whole, as well as your own organisation, will help you to gauge trends. Use this evidence to pre-empt crises so they become opportunities to share stories that inspire action.

What's in your package?

  • Core measures from the syndicated model
  • Personal account manager
  • Annual presentations of your results
  • Free access to client-only events
  • Choose 25 journalists you want to target

Little additions

  • Present at your away days
  • Bespoke questions 
  • Research with celebrity agents
Journalists' Attitudes and Awareness Monitor (JAAM) Briefing Pack

To download this file please enter your details in the form below and click the Download button.

Why not start with free resources?

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Free Report

Gone Viral - The impact of a second year of Covid-19 on charities

Last year, we released our ‘Going Viral’ report, exploring the initial response to the Covid-19 outbreak by charities. This is the second year of Covid-19, and it was time to revisit and delve into the experiences of charities in the sector again to take a longer-term perspective on the pandemic and its impact on the sector.

Request a Demo

Interested in our consultancy services, tracking research products, or anything else? Call us on 020 7426 8888 or use this form.