2015 marked a sea change in the media’s coverage of charities. Journalists believe they have an obligation to the public to continue to hold charities to account; but they also continue to recognise the important work of charities, and want to continue collaborating with charity media teams to highlight that good work. But when budgets are tight and workloads are intense, how can you form relationships with all the journalists you want on your side?
This Monitor empowers your media team to form strong relationships with the press. It provides in-depth assessment of what 150 journalists from national and local media, radio, and TV think, need, and want from your spokesperson, and ultimately gets you the coverage and support your charity needs and deserves.
To learn more about the questions we ask download our briefing pack or contact Jonny to request a free demo.
How our clients use it
Improve your media and campaigns work with targeted tracking
Get independent evaluation of what journalists think of what you do. This will help you develop insight-driven and effective strategies that secure wider media coverage.
Use feedback from journalists to get support for your work
From each round of the research you can use thoughts, ideas and comments from the 25 journalists you most want to hear from to plan future media campaigns. Plus, present insights from 125 influential charity sector journalists representing a range of fields in the media to senior management to get funding for specific campaigns.
Be at the forefront of media stories – and people’s minds
Discover what your target journalists want you to cover so you can plan campaigns that get you noticed by them and supporters, and build your brand.
Brief your spokespeople better and reach more people with your messages
Understand what misconceptions journalists have about your brand, campaigns and the charity sector in general so you can create key messages that dispel myths. Use insights from our research to better prepare interviewees for contact with journalists so they reach your target audiences with on brand messages.
Learn how to turn negative media coverage into opportunities
Regularly monitoring how journalists view the charity sector as a whole, as well as your own organisation, will help you to gauge trends. Use this evidence to pre-empt crises so they become opportunities to share stories that inspire action.
What's in your package?
- Core measures from the syndicated model
- Personal account manager
- Annual presentations of your results
- Free access to client-only events
- Choose 25 journalists you want to target
- Present at your away days
- Bespoke questions
- Research with celebrity agents