nfpSynergy

research and consultancy for charities

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nfpSynergy - research consultancy helping not-for-profits thrive

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Charity Awareness Monitor

People might recognise your logo, but do they understand what you do and why?

Your brand is a crucial asset. It can determine whether people give their trust, time and money to support your cause.

Understanding how people view your brand is essential. Our expert insight can help you make better decisions about your brand so it can work harder for you.

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Gift Aid benchmark: What does good look like?

We have invited charity and non-profit professionals to take part in our short survey and share their wisdom on what a good level of Gift Aid looks like for them. Now we are feeding back the insights to the sector.

The results are free to download and include:

  • Income from Gift Aid
  • Average conversion rates by type of fundraising activity
  • Strengths and weaknesses of Gift Aid,
  • Views from non-profit professionals
  • And more!

We are happy to receive your comments and questions on any of the aspects covered. Feel free to express your opinion or share your experience below.

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What we do

nfpSynergy is a research consultancy that delivers research, insights and expertise to help non-profits understand their audiences and make informed strategic decisions.

Brand Attributes Monitor

Your brand is a crucial asset. It can determine whether people give their trust, time and money to support your cause. That’s why you need a deep understanding of what the public believes about you.

We‘ve worked with over 150 organisations of every size and scope, including three-quarters of the UK’s top 50 fundraising brands.

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What others say

"It’s important to compare our brand with other charities as it’s a competitive market and we need to ensure we are performing. The Charity Awareness Monitor, and the Brand Attributes Monitor, which we are signed up to, are really good measurement tools to help us do this."

- Claire Fishersmith, Marketing Manager at Battersea Dogs & Cats Home 

Association of Volunteer Managers hire first employee in partnership with nfpSynergy.

  • Recruitment of events manager will boost activity for training and development of volunteer managers
  • Growth in AVM activity will support growing demand for support and development of volunteer manager professionalisation

The Association of Volunteer Managers (AVM) has recruited its first full-time employee as an events manager. Abigail Cooper joins from Informa PLC Pharmaceutical Training International where she has extensive experience of working in the commercial events sector. She has started in her role this month.

AVM is planning to grow its range of events, seminars and conferences to meet the growing demand from the sector for professionalisation of volunteer management. 

At the same time AVM will be reviewing its membership model to include organisations, not solely individuals, in order to create a sustainable platform for growth.

Rachael Bayley from AVM said:

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Talk to us

Interested in our consultancy services, tracking research products, or anything else? Call us on 020 7426 8888 or use this form.



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