research and consultancy for charities


nfpSynergy - research consultancy helping not-for-profits thrive

people in liverpool st station

Charity Awareness Monitor

People might recognise your logo, but do they understand what you do and why?

Your brand is a crucial asset. It can determine whether people give their trust, time and money to support your cause.

Understanding how people view your brand is essential. Our expert insight can help you make better decisions about your brand so it can work harder for you.

Read in full
Trustee meeting

National Trustee Survey

Are you a trustee of a large or small charity?

Are you a seasoned veteran, or new to the role?

Do you love what you do, or has the experience left some things to be desired?

We have been working hard over the last few weeks with ACEVO and Third Sector to put together a brand new National Trustee Survey. We hope the results will improve understanding of what it is like to be a trustee and how trustees can be better supported. 

Whatever your experience as a trustee, past or present, please complete the survey - and if you know any other trustees who can take part, please send the link to them. We want to hear from as many trustees as possible in order to make the most of this opportunity.

The results will be published in Third Sector in November, and in a more detailed report on the nfpSynergy website a little later.

Read in full

What we do

nfpSynergy is a research consultancy that delivers research, insights and expertise to help non-profits understand their audiences and make informed strategic decisions.

Family bike ride

Families Insight

Children and young people are your future supporters. Inspiring and influencing them starts now.

But have they heard of you? What do they think of your brand? Are they pestering their parents to take them to your events, buy products you’re associated with, or donate to your cause?

The family is a crucial audience for charities everywhere. We can help you reach them with the right messages, through the right channels. We give you the knowledge you need to develop marketing strategies to appeal directly to the family audience.

Read in full
Westminster Parliament

Working in constituencies is the key to influencing MPs

Westminster has become a crowded environment for charities, with numerous organisations campaigning and competing for MPs' time. Compounding this, our latest research reveals that just under 1/4 of Conservative MPs state that charities should not campaign in parliament. So how can charities best navigate this difficult landscape and get their voices heard by key decision makers?

Read in full

What others say

"It’s important to compare our brand with other charities as it’s a competitive market and we need to ensure we are performing. The Charity Awareness Monitor, and the Brand Attributes Monitor, which we are signed up to, are really good measurement tools to help us do this."

- Claire Fishersmith, Marketing Manager at Battersea Dogs & Cats Home 

Association of Volunteer Managers hire first employee in partnership with nfpSynergy.

  • Recruitment of events manager will boost activity for training and development of volunteer managers
  • Growth in AVM activity will support growing demand for support and development of volunteer manager professionalisation

The Association of Volunteer Managers (AVM) has recruited its first full-time employee as an events manager. Abigail Cooper joins from Informa PLC Pharmaceutical Training International where she has extensive experience of working in the commercial events sector. She has started in her role this month.

AVM is planning to grow its range of events, seminars and conferences to meet the growing demand from the sector for professionalisation of volunteer management. 

At the same time AVM will be reviewing its membership model to include organisations, not solely individuals, in order to create a sustainable platform for growth.

Rachael Bayley from AVM said:

Read in full

Talk to us

Interested in our consultancy services, tracking research products, or anything else? Call us on 020 7426 8888 or use this form.

Subscribe or Follow us

Sign up for our weekly newsletter