nfpSynergy - research consultancy helping not-for-profits thrive
Charity workers can have it tough sometimes. We deal with some of the worst aspects of life – cruelty to animals, abused children, natural disasters and war. It would fair to say that a certain degree of resilience is required to have a successful career in the charity sector. But how has the recession affected charity workers' stress levels and what can we do about it?
Finding information on charity expenditure can take more than three times as long as making a donation or getting details of their services, a new report suggests. ‘Searching for Answers’, published by research consultancy nfpSynergy, also shows that success and impact stories were easy to find and transparency levels do not seem to be affected by a charity’s size.
The report is the result of searching 50 different charity websites for 15 pieces of information the public might want, including admin costs, trustee expenses, how to make a donation and the salary of the CEO.
It shows that more controversial information like admin costs, trustee expenses and CEO salaries usually took more than three minutes to track down and were described as being ‘in a PDF and difficult to find’.
A comprehensive look at the history of Gift Aid and how a few changes could make it even better.
With an election on the horizon, the charity sector has a great opportunity to reform Gift Aid and maximise donations speaking as one voice. Gift Aid currently represents around 2% of charitable income, but at nearly 25 years old, it is time to review it and that's what this report seeks to do.
It looks at the history of Gift Aid and offers four key recommendations for how it could raise even more money for good causes. Take a look and see what you think.
Macmillan Cancer Support set ambitious targets in terms of service provision and delivery. A new direction in brand advertising was needed to build awareness of services and urgent need for support, whilst maintaining key brand attributes such as warmth, support, empathy and trust.
nfpSynergy was commissioned to conduct research exploring this territory alongside the core pillars of brand advertising testing. We looked at the effect on perceptions of Macmillan and the views and preferences for alternative creative approaches.
We conducted six focus groups among people living with cancer, people affected by cancer and supporters of Macmillan. This approach softened the boundaries between the different types of audience. We also conducted 12 individual in-depth interviews.
The research generated a number of key insights about aspects of the creative approaches which were working well, less well and critically why. Collating the thoughts, feelings and responses of the target audience gave a clearer idea of the challenges and rewards of different approaches and better equipped them to develop the creative in a way which will deliver.
Text giving decisively overtakes cheque in 2014
In 2014, levels of giving by cheque fell consistently below text message giving for the first time. Text giving has grown remarkably over the last few years, but it is worth noting the strong age bias in these results. Among 16-24 year olds, 12% use cheques and 31% give by text, but the situation is reversed among the over 65s, with 20% giving by cheque and just 7% by text.
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Emma Watson’s eloquent and impassioned speech on gender equality for the United Nations went viral last month, sprouting the hashtag #HeForShe which was taken up by a number of high profile male celebrities. Although some may since have raised issues with her message, there is no doubt that her speech has widened the conversation about gender issues. If raising awareness is the main objective, then this is an excellent example of a successful celebrity endorsement of a social movement.