Logo: nfpSynergy - helping non-profits thrive

nfpSynergy - research consultancy helping not-for-profits thrive

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Charity Awareness Monitor

The Charity Awareness Monitor (CAM) enables charities to find out how they are perceived by the most vital of audiences; the general public. It also gives an insight into what the public think about volunteering, campaigning and donating to charity, whilst providing an accurate

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What can we learn from our donors this Christmas?

The season of good will and giving is just around the corner – and many charities will be reaching out to donors with their key appeals and campaigns. We know Christmas is one of the most important and valuable times of the year for charities, yet we think it is going to become increasingly difficult to engage donors during this time.

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What we do

nfpSynergy is a research consultancy that delivers research, insights and expertise to help non-profits understand their audience and make informed strategic decisions.

Graph showing trust in charities over time

Trust in charities falls again - Interactive Chart

  • Trust in charities falls from 53% in Spring 15 to 48% in Autumn 2015
  • Charities have fallen from 8th place to 12th place in just 6 months in the list of trusted public institutions
  • Now behind supermarkets and TV & Radio stations in levels of trust
  • Charities are most trusted by the under 24s and least trusted by the over 55s

The latest wave of nfpSynergy research in trust in charities and other public institutions shows that the summer of media coverage and newspaper revelations have taken their toll.

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What does declining trust mean for my charity?

Earlier this month we released results which showed a marked decline in public trust in the charity sector as a whole between April and October 2015. With charities still reeling from the media attacks of the summer, these results appeared to confirm that the stories in the press were having a very real impact on how the public view charities. What’s more, the results were the continuation of a longer term trend of declining trust in charities that can be tracked back more than two years.

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In Good Company - Taking Corporate Partnerships into New Dimensions

The charity world has a conflicted attitude towards companies. Our concern is that the relationship between companies and charities is becoming ever blander. For charities and companies to make the most of each other we need innovation and courage. So what might new ideas look like?

To answer this, Joe Saxton draws on more than 25 years experience in non-profit sector to investigate the effectiveness of current and new models of partnerships in this report. The report consists of five parts:

  • Introduction
  • The existing traditional corporate partnership models 
  • The new corporate partnership models 
  • The next generation: partnership mash-ups
  • Conclusion


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New research shows that charities face tough battles ahead on campaigning with MPs

Charities face tough battles ahead on campaigning with many MPs – particularly Conservatives – new research shows. Two thirds of Conservative MPs think that the charity sector is too political, and one third think that charities should not campaign in Parliament at all.

The poll of 150 MPs, from research consultancy nfpSynergy, shows that 62% of Conservative MPs agree with the statement “The charity sector as a whole is too political”. 30% agree with the statement “Charities should not campaign in Parliament”. Conversely, only 4% of Labour MPs agree that the sector is too political, and a mere 1% feel that charities should not campaign in Parliament.

The research also shows that MPs think charities should be spending less of their income on admin and fundraising, and more on the cause. On average, MPs think that charities spend 55% of their money on the cause, significantly less than the 73% they feel would be acceptable.

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What others say

nfpSynergy researchers did a fantastic job. They were conscientious and flexible in accommodating our organisational needs.  Their competency was evident in the way they planned, managed and delivered the project to our requirements. I would not hesitate to recommend them to colleagues.  

Save the Children UK


Talk to us

Interested in our consultancy services, tracking research products, or anything else? Call us on 020 7426 8888 or use this form.

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