nfpSynergy - research consultancy helping not-for-profits thrive
People might recognise your logo, but do they understand what you do and why?
Your brand is a crucial asset. It can determine whether people give their trust, time and money to support your cause.
Understanding how people view your brand is essential. Our expert insight can help you make better decisions about your brand so it can work harder for you.
Volunteering in 2013 for the UK office of an overseas health charity operating in Haiti, I couldn’t have imagined that the experience was going to be so thought provoking! It all started with sorting out Gift Aid forms - this exercise revealed a striking disparity between the number of one-off donations received in 2010 and those in any subsequent (or prior) years.
We have invited charity and non-profit professionals to take part in our short survey and share their wisdom on what a good level of Gift Aid looks like for them. Now we are feeding back the insights to the sector.
The results are free to download and include:
- Income from Gift Aid
- Average conversion rates by type of fundraising activity
- Strengths and weaknesses of Gift Aid,
- Views from non-profit professionals
- And more!
We are happy to receive your comments and questions on any of the aspects covered. Feel free to express your opinion or share your experience below.
If your charity runs services or works in Wales, Scotland or Northern Ireland, it’s vital that you understand how your brand is perceived by people in those markets.
They have their own media, legal and political systems, which will affect your audiences differently.
Knowing exactly how will help you make your brand work as hard as possible.
Micro-volunteering has been heralded as a way to benefit a worthy cause on your own terms to suit your lifestyle with ‘absolutely no commitment’. I decided to try this out and see if I could make a difference micro-volunteering at short notice, without leaving the comfort of my own home.
- Recruitment of events manager will boost activity for training and development of volunteer managers
- Growth in AVM activity will support growing demand for support and development of volunteer manager professionalisation
The Association of Volunteer Managers (AVM) has recruited its first full-time employee as an events manager. Abigail Cooper joins from Informa PLC Pharmaceutical Training International where she has extensive experience of working in the commercial events sector. She has started in her role this month.
AVM is planning to grow its range of events, seminars and conferences to meet the growing demand from the sector for professionalisation of volunteer management.
At the same time AVM will be reviewing its membership model to include organisations, not solely individuals, in order to create a sustainable platform for growth.
Rachael Bayley from AVM said: