nfpSynergy - research consultancy helping not-for-profits thrive

What can we learn from the success of text donation fundraising?

Last month the regulator for premium rate text messages, PhonepayPlus, released data showing that in 2014 text donations raised over £114 million.

This is a great success story for fundraising and charities. At nfpSynergy we are pleased to have played an important role in the changes that bought about the development of text donations. Back in 2008 when I finished my stint as Chair of the Institute of Fundraising I agreed to take on the task of trying to make text donations economic.

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Assumptions and Expectations: How do your audiences view charities?

There has been much soul-searching in the charity sector in recent weeks about how it is perceived by external audiences. Do the public, or even politicians and journalists, really understand how charities work today? Do they know that many charities these days are large, professionally run and impactful organisations? Or do they still just imagine an entirely voluntary operation run out of a church that "sticks to the knitting" in the memorable words of Brooks Newmark?

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Trust in charities now at lowest for eight years Scotland and Northern Ireland have higher trust in charities than rest of Great Britain.


The public’s trust in charities has fallen to its lowest level in almost a decade, new research shows. Barely half of people now trust charities; a figure that sees them drop to 8th in a list of Britain’s most trusted institutions as the Armed Forces, the NHS and schools continue to lead the way.

The poll carried out by research consultancy nfpSynergy with a representative sample of 1000 members of the UK population shows that just 53% of people now trust charities ‘quite a lot’ or ‘a great deal’, down 3% on last year and down 13% since 2013. Nearly a third of people (29%) say they have “not much” trust in charities, while one in ten trust them “very little”, the sector’s worst figures since 2007.

These results come before the recent expose pieces in the Daily Mail and Sun, or the demise of Kids’ Company, and the coverage of the death of the Olive Cooke affair. For this reason nfpSynergy will be carrying out an extra wave of trust research in the autumn to try and gauge the impact of all the recent media exposure.

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Ringing a bell? Analysing available evidence on the sources and benefits of awareness for charities

We are often asked what the relationship is between the various different measures of awareness, such as prompted awareness, spontaneous awareness and understanding of which cause a charity works in, and their other real world measures, like total or voluntary income and media spend.

Based on a sample of nearly 60 UK charities and nfpSynergy data, this five part report looks at some key questions and analyses two areas in detail: the relationship between awareness and income, and that between awareness and media spend.

Part 1 - Awareness - where does it come from and why is it important?

Part 2: Analysing two of the sources of awareness: paid media spend and levels of income

Part 3: Changes in awareness, media spend and income over time

Part 4: Evidence from case studies for and against media spend or income driving awareness

Part 5: Towards a strategy for raising awareness

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people in liverpool st station

Charity Awareness Monitor

The Charity Awareness Monitor (CAM) enables charities to find out how they are perceived by the most vital of audiences; the general public. It also gives an insight into what the public think about volunteering, campaigning and donating to charity, whilst providing an accurate

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What others say

The research project was very well delivered and met our expectations and objectives. The team were experts in their fields and the project was a pleasure to work on. The findings are being directly applied to a range of sponsorship product and related promotional change and improvement projects.

Justin Wylie, Head of Business Development, Plan International

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Interested in our consultancy services, tracking research products, or anything else? Call us on 020 7426 8888 or use this form.

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