Logo: nfpSynergy - helping non-profits thrive

Our Clients Include:

  • Age UK
  • Barnardo's
  • Big Lottery Fund
  • Blue Cross
  • Cancer Research UK
  • Help the Aged
  • Leonard Cheshire Disability
  • Macmillan Cancer Support
  • Mencap
  • MS Society
  • Oxfam
  • RNIB
  • The Salvation Army
  • Save the Children
  • Scope
  • Scout Association
  • WaterAid
  • WWF-UK

nfpSynergy - research consultancy helping not-for-profits thrive

A diverse group of people in a line up

nfpSynergy has spent more than ten years working in the charity sector. We have built up the skills, expertise and experience and helped over 60 charities find and answer the questions they were faced with.

If you need to address a challenge or plan effectively for the future, be it through regular surveys or a bespoke project, we can help. So, who would you like to know more about?

General Public

We survey volunteers, donors, supporters, campaigners, young people, older people, beneficiaries, carers and many more. What do you need to know?

nfpSynergy has been tracking, researching and reporting on a variety of stakeholder groups for over 10 years. We carry out syndicated tracking research with the whole spectrum of demographic groups. We also offer detailed, tailored research packages that provide an even deeper level of understanding.

Our Monitors are a vital tool for charities to get the high quality, frequent, affordable and detailed research they need. They provide the valuable information and insights that give charities evidence and data for marketing, policy development, campaigning, fundraising, benchmarking and an overview of the sector. 

Our engagement Monitors look at charitable giving, volunteering and awareness of charities among a sample of the groups they need to know about. They also look at what people think about particular charities, affinity to their cause and how successful their brand is.

  • Brand Attributes is an annual programme of research to find out the words or phrases the public associates with their “ideal” charity compared to other named charities. Organisations can test a series of statements about public levels of trust in charities and discover the general attitudes towards individual ones.

  • Celtic CAM - Comprehensive research for charities which fundraise, campaign or carry out work in one or all of the Welsh, Scottish, or Northern Irish markets.

In addition to our Monitors, we have helped several organisations with tailored surveys of various stakeholder groups such as experts, staff and trustees. They then use these to make informed strategic decisions.

Professional audiences

Whether you’re looking at if politicians think your campaigning is effective, how journalists view your organisation or how well healthcare professionals understand your cause, our syndicated Monitors can help.

Our Monitors cover a wide range of professional audiences so charities can increase their knowledge through frequent, cost-effective and vital research.

  • Journalists from all across the media, including newspapers, TV, radio and the internet, are surveyed twice a year for our Charity Media Monitor (CMM) on which charity's campaigns they thought were effective, which campaigns impressed them and why.

  • Primary Healthcare Monitor - The important role played by GPs and nurses in the medical process led nfpSynergy to conduct research in order to better understand their level of contact both with specific charities and the voluntary sector as a whole. 

  • The Charity Parliamentary Monitor (CPM) polls MPs four times a year and the Lords once a year to look at their awareness of charities and their campaigns, how effective they think different charities are and how to improve lobbying work.

  • Celtic CPM  uncovers the opinions of MPs in Wales, Scotland and Ireland.

  • Public Sector - The  Attitudes and Awareness Parliamentary Monitor (AAPM)  tracks the attitudes of MPs and Peers towards public bodies, g

In addition to our Monitors, we have helped several organisations with tailored surveys of various stakeholder groups such as experts, staff and trustees. They then use these to make informed strategic decisions.


28 August 2014
picture of man with question mark

Here at nfpSynergy, we speak to a lot of people about charities. Every year, we speak to 16,000 Brits about all manner of charity questions, along with 700 young people aged 7-16. We survey a further 6,000 adults about brand, plus 5,000 across Scotland, Wales and Northern Ireland and 1,800 more in the Republic of Ireland. We also interview 150 journalists twice a year and 150 MPs four times a year. It’s quite tiring to read in a blog, but very satisfying to look at the complete collection of data.

19 August 2014
picture of man reading newspaper

With all the technology we have at our disposal, what place does the humble, traditional press release have in the modern world?

Well, according to journalists, a pretty fundamental one. This may seem surprising, particularly given the movement of media content to online platforms, but of the 163 who contributed to our Journalists’ Attitudes and Awareness Monitor, 59% said they preferred the traditional press release. All of them have covered a charity story in the last six months.

14 August 2014
Picture of notebook

I had lunch last week with 10 of the most knowledgeable, analytical and perspicacious minds in the sector, all of whom lead the research function at very successful UK charities. Away from the office and with some delicious Indian food courtesy of the Cinnamon Kitchen, we mused over the findings of the first stage of nfpSynergy’s latest analysis into media expenditure, brand awareness and income.

6 August 2014 5 comments
image of several notes from different currencies

Last month’s revelation that alcohol charities were receiving funding from drinks companies was no great surprise. Charities always walk a tightrope on funding. If they take money from alcohol companies, people say there are influenced by them. If they take money from pharmaceutical companies, people will say there are influenced by them. The list of corporate villains from whom charities should take nothing is almost endless in the eyes of many.

August 2014

This is our second major report on volunteering. We published The 21st Century Volunteer in 2005 and it was our most popular free report for many years. But over time, many things in the world of volunteering, charities and the wider economic, social and political climate have changed. 

July 2014

Whether or not Scotland votes for independence, the future of the country is set to change. As politicians continue to debate what independence could mean, we have analysed what MSPs and the general public think the impact of a ‘Yes’ vote would have on Scottish charities.

This new report draws on comments from MSPs across all parties and responses from 1,000 members of the Scottish public. It includes key quotes from politicians, a forecast from both sides of the debate and five key recommendations for how the third sector should engage with the referendum debate.