nfpSynergy - research consultancy helping not-for-profits thrive
With countless negative stories and shouts of crisis, fundraising has some serious recovery steps to take. Rob White & a few nfpSynergy members of staff take a look at what those might be.
It’s been a tough few months for fundraising.
The complaints have rolled in. The media stories have been rolled out. Heads haven’t quite rolled, but people like William Shawcross have, quite justifiably, argued that the sector is in crisis.
We are often asked what the relationship is between the various different measures of awareness, such as prompted awareness, spontaneous awareness and understanding of which cause a charity works in, and their other real world measures, like total or voluntary income and media spend.
Based on a sample of nearly 60 UK charities and nfpSynergy data, this five part report looks at some key questions and analyses two areas in detail: the relationship between awareness and income, and that between awareness and media spend.
Part 1 - Awareness - where does it come from and why is it important?
Part 2: Analysing two of the sources of awareness: paid media spend and levels of income
Part 3: Changes in awareness, media spend and income over time
Part 4: Evidence from case studies for and against media spend or income driving awareness
Part 5: Towards a strategy for raising awareness
Families Insight; how your charity can engage with children, young people and their parents effectively
When someone mentions ‘pester power’, the first thing that springs to mind is likely to be children hassling their parents for junk food or the latest toy or smartphone. You probably won’t think first of the positive role which children and young people might have on the adults in their lives.
Two thirds of people think that charities spending money on rebranding or London offices are wasting donations, new research shows. The study, published by research consultancy nfpSynergy, reveals that people feel websites and advertising are a better use of vital funds, while half prefer it when charities are run by volunteers.
The survey of 1,000 people shows that 68% of people feel London-based offices for charities are ‘somewhat’ or ‘very’ wasteful, with just 8% saying they are worthwhile. 67% of people said the same about charities who change their name, logo or look as part of a rebrand, with just 11% seeing its worth.
More positively, over half of people deem advertising worthy of spending money on and 61% feel the same about developing a website. Almost half think it’s worthwhile for charities to create magazines to update donors on their work, while 45% see the value of spending donations on lobbying, up 6% from last year.
The latest round of our Journalists’ Attitudes and Awareness Monitor research asked 150 reporters and broadcasters across the media about how well charities understand their needs when approaching them with stories.
Encouragingly, nearly three quarters felt that charities were ‘somewhat’ or ‘very’ understanding of their needs, while just 8% said they were not. 21% said charities did this 'neither well nor poorly’.
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