nfpSynergy - research consultancy helping not-for-profits thrive

Skye Is The Limit; the Scottish referendum is over, but it’s just the beginning

I was lucky enough to be in Scotland last week and to experience the emotion and engagement of nearly every part of Scottish society in the independence referendum. The run up to the vote provoked unprecedented levels of debate about identity, culture and the future of a nation. The 85% turnout to vote was the highest we’ve seen in a long time and a level not seen in a UK general election since 1950, when 83.9% voted.

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Charities shun internet advertising to focus on direct mail

1 in every £34 spent on advertising comes from charities as spending approaches £400m

  • Charities spend the bulk of their budget on direct mail, with it representing over two thirds of their spending at an average of 69% since 2006. In 2013, charities spent £238.9m on direct mail (slide 16)
  • UK charities spend just 2% of their advertising budget on internet ads. That has barely risen since 2006, when it was 1% (slide 25)
  • In the rest of the advertising industry, internet advertising has constantly increased since 2010 to reach 46% (£14bn) in 2013.
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Ad Infinitum: charity advertising and media usage

Adverts are everywhere we look these days and it's hardly surprising when the UK advertising market stands at over £14bn. But how much of that is spent by charities? And what do they actually spend it on? 

This briefing will tell you the answers and give some food for thought. Are charities deliberately shunning the rising star of the advertising world?

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people in liverpool st station

Charity Awareness Monitor

The Charity Awareness Monitor (CAM) enables charities to find out how they are perceived by the most vital of audiences; the general public. It also gives an insight into what the public think about volunteering, campaigning and donating to charity, whilst providing an accurate

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Was extremely impressed with the interview style - professionalism, sensitivity, listening skills, etc. Greatly enjoyed working with nfpSynergy  - great understanding of us and what we are trying to do.
Barbara Cormie, Macmillan Cancer Support
 
 
 
 
 

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