nfpSynergy - research consultancy helping not-for-profits thrive

Key information still too hard to find on charity websites, says new research

Finding information on charity expenditure can take more than three times as long as making a donation or getting details of their services, a new report suggests. ‘Searching for Answers’, published by research consultancy nfpSynergy, also shows that success and impact stories were easy to find and transparency levels do not seem to be affected by a charity’s size.  

The report is the result of searching 50 different charity websites for 15 pieces of information the public might want, including admin costs, trustee expenses, how to make a donation and the salary of the CEO.

It shows that more controversial information like admin costs, trustee expenses and CEO salaries usually took more than three minutes to track down and were described as being ‘in a PDF and difficult to find’.

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Give and Let Give

A comprehensive look at the history of Gift Aid and how a few changes could make it even better.

With an election on the horizon, the charity sector has a great opportunity to reform Gift Aid and maximise donations speaking as one voice. Gift Aid currently represents around 2% of charitable income, but at nearly 25 years old, it is time to review it and that's what this report seeks to do.

It looks at the history of Gift Aid and offers four key recommendations for how it could raise even more money for good causes. Take a look and see what you think.

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SlideZone - SMS and Cheque Giving

Text giving decisively overtakes cheque in 2014

In 2014, levels of giving by cheque fell consistently below text message giving for the first time. Text giving has grown remarkably over the last few years, but iis worth noting the strong age bias in these results. Among 16-24 year olds, 12% use cheques and 31% give by text, but the situation is reversed among the over 65s, with 20% giving by cheque and just 7% by text.

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Charity Awareness Monitor

The Charity Awareness Monitor (CAM) enables charities to find out how they are perceived by the most vital of audiences; the general public. It also gives an insight into what the public think about volunteering, campaigning and donating to charity, whilst providing an accurate

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What others say

The research project was very well delivered and met our expectations and objectives. The team were experts in their fields and the project was a pleasure to work on. The findings are being directly applied to a range of sponsorship product and related promotional change and improvement projects.

Justin Wylie, Head of Business Development, Plan International

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The Famous Thrive; how can celebrities help charities succeed?

image of Hollywood star

Emma Watson’s eloquent and impassioned speech on gender equality for the United Nations went viral last month, sprouting the hashtag #HeForShe which was taken up by a number of high profile male celebrities. Although some may since have raised issues with her message, there is no doubt that her speech has widened the conversation about gender issues. If raising awareness is the main objective, then this is an excellent example of a successful celebrity endorsement of a social movement.

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