nfpSynergy - research consultancy helping not-for-profits thrive
Recently I raided the vaults at nfpTowers for a charity quiz-style blog. Plenty of people lined up to test their charity knowledge, or rather their knowledge of the public’s knowledge of charities. It's no easy task, but knowledge is power, power to the people and all that, so give it a spin.
Questions are below and the audience is UK adults (16+) unless stated. Don’t scroll too fast, as the answers are at the bottom.
1. Which fundraising method irritates the most people?
Most volunteers are now motivated by the chance to develop new and existing skills, according to a new report. ‘The New Alchemy’, written by research consultancy nfpSynergy, also says people want their experience to be personalised and flexible, rather than traditional “envelope stuffing and money-counting.”
The report is based on research and the results of a survey with volunteer managers. Nearly half of those polled felt young people volunteer to develop new or existing skills, while over a third said the same about the middle aged. It was felt skills were less important to older people, who instead volunteer for friendship and company.
Between 19 and 25% of the managers surveyed thought volunteers of all ages gave their time because they believed in the cause, while around 3% attributed it to religion. The older the volunteers were, the more likely they were to want to ‘give something back’, the poll said.
The report goes on to look at what volunteers want to get out of their time, with 80% of volunteer managers agreeing that volunteers were more aware of what they want from their experience.
Charities exist to do great work and a large part of that is having great trustees make the big decisions. But this is easier said than done, so what is the secret of success?
Joe Saxton draws on 25 years of experience in charities to advise how charities can pick great trustees, get the best out of them, get their board to make strategic choices and ensure that all the multiple roles are being played. It's an essential read for anyone in the sector.
Alzheimer’s Society was developing a new product for those affected by dementia, aimed at people living with dementia and their carers at the diagnosis stage. Whilst much information exists already, the task of this product is to bring everything together which is essential to know at the outset in order to help people get on the right pathway as quickly and comfortably as possible. We conducted a range of depths and paired depth interviews with carers and the person being cared for which revealed rich insights into what it is like to be living with or affected by dementia, and how this related to needs for information and support at the onset of the illness.
Whilst developing a product for such a diversity of needs and experiences has challenges, there was a significant amount of common ground in terms of need for a product such as this. As a result of the research, Alzheimer’s Society feel confident they can develop the product in a way which will best serve the needs of its beneficiaries as well as understanding how to resolve areas where need conflicted with challenges to consider, such as level of detail.
Text giving decisively overtakes cheque in 2014
In 2014, levels of giving by cheque fell consistently below text message giving for the first time. Text giving has grown remarkably over the last few years, but it is worth noting the strong age bias in these results. Among 16-24 year olds, 12% use cheques and 31% give by text, but the situation is reversed among the over 65s, with 20% giving by cheque and just 7% by text.
The Charity Parliamentary Monitor is an effective way to find out how your organisation is viewed in Westminster, the heart of political decision-making.
Many charities focus on MPs and the Lords as a key target group for their campaigns and communications. Once you know where you stand, you can evaluate whether your campaigns are working and make improvements with the help of your target audience - the MPs and Lords themselves.
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Rick Wright takes a look at some examples of volunteering and how effective engagement and development can change things for everyone...
With Kevin Costner besieging our office and the release of another two parts of nfpSynergy’s mammoth volunteering report The New Alchemy, we thought this might be a good time to take a quick look at the impact that determined individuals can have on an organisation’s work.