nfpSynergy - research consultancy helping not-for-profits thrive

You Got A Role With It; some real life stories of great volunteer engagement

Rick Wright takes a look at some examples of volunteering and how effective engagement and development can change things for everyone...

With Kevin Costner besieging our office and the release of another two parts of nfpSynergy’s mammoth volunteering report The New Alchemy, we thought this might be a good time to take a quick look at the impact that determined individuals can have on an organisation’s work.

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Life and work skills key to attracting young volunteers, says new report

Most volunteers are now motivated by the chance to develop new and existing skills, according to a new report. ‘The New Alchemy’, written by research consultancy nfpSynergy, also says people want their experience to be personalised and flexible, rather than traditional “envelope stuffing and money-counting.”

The report is based on research and the results of a survey with volunteer managers. Nearly half of those polled felt young people volunteer to develop new or existing skills, while over a third said the same about the middle aged. It was felt skills were less important to older people, who instead volunteer for friendship and company.

Between 19 and 25% of the managers surveyed thought volunteers of all ages gave their time because they believed in the cause, while around 3% attributed it to religion. The older the volunteers were, the more likely they were to want to ‘give something back’, the poll said.

The report goes on to look at what volunteers want to get out of their time, with 80% of volunteer managers agreeing that volunteers were more aware of what they want from their experience.

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The New Alchemy - mechanics and engagement. Parts 4 and 5

Parts 4 and 5 of our volunteering report look at motivations,engagement and retaining your volunteers.

These next two parts of The New Alchemy deal with two specific issues: changing volunteering mechanics, and volunteering engagement amongst key demographics.

Part 4 looks at how the mechanics of volunteering are changing. This part gives particular focus to the importance of volunteering “brands”; how volunteers’ engagement has changed; and how charities can adapt their strategies to get the best out of their volunteers.

Part 5 looks at developing engagement with young people, old people and families in volunteering. It examines how young people are using voluntary positions to accrue experience, how volunteering in the older demographic is increasingly competing with a range of other activities and the opportunities for family engagement that lie within group volunteering.


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SlideZone - SMS and Cheque Giving

Text giving decisively overtakes cheque in 2014

In 2014, levels of giving by cheque fell consistently below text message giving for the first time. Text giving has grown remarkably over the last few years, but iis worth noting the strong age bias in these results. Among 16-24 year olds, 12% use cheques and 31% give by text, but the situation is reversed among the over 65s, with 20% giving by cheque and just 7% by text.

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people in liverpool st station

Charity Awareness Monitor

The Charity Awareness Monitor (CAM) enables charities to find out how they are perceived by the most vital of audiences; the general public. It also gives an insight into what the public think about volunteering, campaigning and donating to charity, whilst providing an accurate

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Was extremely impressed with the interview style - professionalism, sensitivity, listening skills, etc. Greatly enjoyed working with nfpSynergy  - great understanding of us and what we are trying to do.
Barbara Cormie, Macmillan Cancer Support

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