Who do you want to know about?
General Public
Volunteers, donors, supporters, campaigners, young people, older people, beneficiaries, carers. Who do you want to know more about?
nfpSynergy has been tracking, researching and reporting on a variety of stakeholder groups for over 10 years. We run syndicated programmes targeting the general public as well as specific demographic groups. We can also help with more detailed, tailored research packages to get an even deeper level of understanding.
Our monitors are a great tool for charities to get affordable, high quality, detailed research on a regular basis that also provides useful benchmarking information.
They provide valuable information and insights that can help you with evidence and data for marketing, policy development, campaigning, fundraising, benchmarking and a big picture view of what’s happening in the sector. Our engagement monitors cover giving and volunteering trends and find out about attitudes, awareness and perceptions amongst a representative sample of the relevant stakeholder group.
The Charity Awareness Monitor is a regular tracking survey of the public's knowledge, understanding, attitudes and awareness of charities, their activities and the services they offer.
Brand Attributes is an annual programme of research which centres on finding out which words or phrases the public associates with their “ideal” charity compared to other named charities. In addition, participating organisations can test out a series of statements about the levels of trust the public have in charities and can also establish general attitudes towards individual charities.
Celtic CAM - Comprehensive research for charities which fundraise, campaign or carry out work in any one or all of the Welsh, Scottish, or Northern Irish markets.
The Irish Charity Engagement Monitor (ICEM) is a new tracking study of attitudes, awareness and perceptions among adults in Ireland.
The Youth Engagement Monitor (YEM) tracks younger people’s (7-25 year-olds) involvement in and awareness of charities or pressure groups, as well as more general social topics and areas of interest in the UK.
Professional audiences
Whether you’re looking to understand what politicians think of your campaigning, how journalists view your organisation or how well healthcare professionals understand your cause, our syndicated monitors can help.
We have helped several organisations with bespoke surveys of various stakeholder groups such as experts, opinion formers, staff and trustees to feed into strategy devlopment programmes.
Journalists from all different media, including newspapers, TV, radio and the internet, are surveyed twice a year for our Charity Media Monitor (CMM) on their thoughts and attitudes towards charities' media activities and campaigns.
Primary Healthcare Monitor - The importance of the role played by GPs and nurses in the medical process led nfpSynergy to conduct research in order to better understand GPs’ and nurses' current level of contact with the voluntary sector in general and specific charities in particular.
The Charity Parliamentary Monitor (CPM) polls MPs four times a year and the Lords once a year to look at their awareness of charities and their campaigns, and also how effective they think different charities are.
We also run the Celtic CPM to cover Wales, Scotland and Ireland
Public Sector - The Attitudes and Awareness Parliamentary Monitor (AAPM) tracks the attitudes of MPs and Peers to public bodies, government agencies and other related organisations.
- 48% (slide 3, attached) of the British public say people working in the voluntary sector do not get enough official honours
- Unpaid volunteers deemed most deserving (slide 4) of such honours - ahead of charity chief execs, rich donors and other notables
nfpSynergy’s Driver of Ideas, Joe Saxton, comments:
“Despite overt efforts by powers-that-be to change both reality and perception, this research shows that half the public still don’t think the official honours system sufficiently recognises those working in the voluntary sector – and that they think unpaid, oft unsung, heroes are more worthy recipients than either professional charity chiefs or wealthy philanthropists.”
Sadly, my time at nfpSynergy is winding down and someone new will soon take my place. I thought I would take this time to reflect on my work and share my experiences so that applicants can know what being an Intern with the Business Development team is like.
Legend has it that we’re living in a brave new world of community minded companies and business like charities. So a partnership between a company and a charity is now a partnership of equals with shared values and a common goal, right? Maybe. Maybe in some cases, the company and the charity have achieved the holy grail of cross sector partnerships where both are getting what they need.
But maybe that’s in the minority of cases and for the rest, asking whether it’s worth the hassle is a question worth asking.
Our recent research shows that the majority of the public aren’t aware of the Charity Commission. Only 43% of the public say they are aware of the Charity Commission (with 30% saying they are ‘definitely aware’ and 13% saying they are ‘aware’.). The rest either say they don’t know or they aren’t aware. Interestingly these figures have changed little since 2004 when we last asked this question in the same way (if anything they show a drop in awareness, but the methodology is different so it’s hard to be definitive).
Audience segmentation by attitude and lifestyle is just one of the ways that charities can make sure they get the right message across to the right audience. But what is the theory of segmentaiton? This presentation explores how charities can make sure they exract every ounce of value from their investment in research and marketing.
You know what the key challenges and priorities are within your own organisation – but how are contemporary economic and political challenges impacting your colleagues in the third sector? Exploring the key findings from our regular survey into what the sector is thinking and prioritising right now, drawing on data gathered in Autumn 2011.