nfpSynergy - research consultancy helping not-for-profits thrive

Shopping Around; why charities shouldn't always rely on commercial sector solutions

Everyone working in a charity is looking for the next big thing that will help them deliver their mission. How can we grow? How can we get more money in? How can we do things more efficiently? Unsurprisingly, charities often look to the commercial sector to learn lessons and see what can be useful. But, but, but… I can’t help thinking that sometimes we look to the commercial sector for an answer when we shouldn’t.

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Charity shops more popular than eBay

People now prefer to buy from charity shops rather than online marketplaces like eBay, new research shows. The data, released by nfpSynergy, also shows that four in five of us have visited a charity shop in the last year, up from two thirds a decade ago.

The study asked 1,000 people whether they would prefer to buy a range of items from a charity shop or an online marketplace. Charity shops ranked higher for almost every kind of product, including books, clothes, DVDs and jewellery. Researchers also found that on average, 54% of the public would buy the items from charity shops compared to 40% who would turn to online marketplaces.

The data shows that 84% of people would rather buy books from charity shops compared to 53% from online marketplaces. The results are similar for adults’ and children’s clothes (62% and 45% for adults’, and 45% and 35% for children’s), CDs, DVDs and music, (73% and 53%) and jewellery or antiques (41% and 40%). Of the 16 items asked about, only food and toiletries would see more people heading for the online market.

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The Lobbying Act: A Waste of Time and Resources?

The Lobbying Act has been a source of controversy in the charity sector since its introduction in January 2014, but what has it actually changed? We have conducted 19 in-depth interviews on the subject with a range of sector professionals, which revealed widespread anxiety and confusion over what the new legislation means for charities and the future of the sector.
In this report, we examine what the Lobbying Act really is and how charities can overcome the challenges it poses.
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SlideZone - New receptive audience

Sympathetic ear of the media throws up new opportunity

With the general election less than three months away, nfpSynergy's Journalists’ Attitudes and Awareness Monitor (JAAM) has seen many journalists expressing serious concern over the impact of government funding cuts on health and disability charities. They’re described as needing help to combat the “extreme difficulties” experienced by disabled people in the face of funding cutbacks.

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people in liverpool st station

Charity Awareness Monitor

The Charity Awareness Monitor (CAM) enables charities to find out how they are perceived by the most vital of audiences; the general public. It also gives an insight into what the public think about volunteering, campaigning and donating to charity, whilst providing an accurate

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What others say

nfpSynergy researchers did a fantastic job. They were conscientious and flexible in accommodating our organisational needs.  Their competency was evident in the way they planned, managed and delivered the project to our requirements. I would not hesitate to recommend them to colleagues.  

Save the Children UK


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Elastic Brand; great stories of marketing and audience engagement

Picture of Lily Robinson's letter

Your staff are on the front line of portraying your organisation’s vision, values and messages. To illustrate how important and successful this can be, below are some great examples of how one employee's actions can potentially have a big impact on your brand, highlighted at a great fringe session at IOF Scotland recently (‘The Little Things’ - @rachel_hunny).

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