nfpSynergy - research consultancy helping not-for-profits thrive
nfpSynergy speak to over 30,000 people about charities every year to bring charities the incisive data they need to inform their work. Occasionally, we break some of it down into a handy quiz. And no, we still haven't run out of songs to put the word 'poll' into for a title.
Three in four people feel that charity lotteries should be free to raise as much money as the National Lottery, new research shows. Just the Ticket, written by research consultancy nfpSynergy, also reveals that most people feel lotteries run by good causes should not be capped and do not affect their other donations.
The report, based on a survey of 1,000 British adults, shows that 74% of people feel there should be no laws to stop charity lotteries raising as much money as the National Lottery. Several were unsure, leaving just 8% in favour. 63% were also opposed to any regulations that made it difficult for charity lotteries to compete with the National Lottery.
The report argues that the National Lottery does great work, but it is “too big, too well-known and too well-established” to need to worry about its charity counterparts and does not need protecting. It also criticises the existence of regulations as they should be reserved “to support the weak and the vulnerable, not those too strong and dominant to need it.”
This is our second major report on volunteering. We published The 21st Century Volunteer in 2005 and it was our most popular free report for many years. But over time, many things in the world of volunteering, charities and the wider economic, social and political climate have changed.
With this in mind, we spent six months working on this new report, surveying over 500 volunteer managers and carrying out more than 20 in-depth interviews. The result is The New Alchemy and it's available in full and free from this page.
It is divided into seven parts:
Part 1 - The political and social landscape for volunteering
Part 2 – Volunteering trends over the last decade
Part 3 – Harnessing volunteer motivations
Part 4 – The changing mechanics of volunteering
Part 5 – Engaging the young, the old and the family to volunteer
Part 6 – How do we manage the 21st Century Volunteer?
Part 7 – Conclusions and recommendations
The Children’s Society wanted to hear feedback from supporters and potential supporters about their current positioning, and explore alternatives. They wanted to tailor their positioning to reflect a new strategic direction and develop a consistent suite of messages that could be tailored for different audiences, whilst remaining true to their underlying values.
We conducted focus groups among supporters and non-supporters open to supporting The Children’s Society. We conducted research among supporters and non-supporters using focus groups, as we knew the group dynamic would most likely elicit brainstorming responses to multiple positionings and generate a winner. At the very least, elements from each could together be a winning combination.
The focus groups were a rich source of insight into both supporting children’s charities in general and the positionings for The Children’s Society in particular. We were able to give them guidance on which were the most and least powerful hooks in terms of messages and how to differentiate themselves from other charities in the sector. The Children’s Society also gained a clear idea of the mind-set of both its current and potential supporters. The project enabled them to select which messages to use and with whom and when in the supporter journey to use them, meaning they can now engage people more effectively.
Charities are helping set the political agenda
These results show that charities continue to mount some of the most influential and memorable campaigns in Westminster, and that three sectors have made a particularly strong impression: International Aid & Development, Animal Welfare & Conservation, and Housing.
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Each year at nfpSynergy we aim to distribute a portion of our profits to our 20 or so staff. We have christened this ‘The Passion Pot’. The idea is that people spend it on something they are passionate about and it appears as a lump sum in November pay packets.