Logo: nfpSynergy - helping non-profits thrive

Our Clients Include:

  • Age UK
  • Barnardo's
  • Big Lottery Fund
  • Blue Cross
  • Cancer Research UK
  • Help the Aged
  • Leonard Cheshire Disability
  • Macmillan Cancer Support
  • Mencap
  • MS Society
  • Oxfam
  • RNIB
  • The Salvation Army
  • Save the Children
  • Scope
  • Scout Association
  • WaterAid
  • WWF-UK

nfpSynergy - research consultancy helping not-for-profits thrive

A diverse group of people in a line up

nfpSynergy has spent more than ten years working in the charity sector. We have built up the skills, expertise and experience and helped over 60 charities find and answer the questions they were faced with.

If you need to address a challenge or plan effectively for the future, be it through regular surveys or a bespoke project, we can help. So, who would you like to know more about?

General Public

We survey volunteers, donors, supporters, campaigners, young people, older people, beneficiaries, carers and many more. What do you need to know?

nfpSynergy has been tracking, researching and reporting on a variety of stakeholder groups for over 10 years. We carry out syndicated tracking research with the whole spectrum of demographic groups. We also offer detailed, tailored research packages that provide an even deeper level of understanding.

Our Monitors are a vital tool for charities to get the high quality, frequent, affordable and detailed research they need. They provide the valuable information and insights that give charities evidence and data for marketing, policy development, campaigning, fundraising, benchmarking and an overview of the sector. 

Our engagement Monitors look at charitable giving, volunteering and awareness of charities among a sample of the groups they need to know about. They also look at what people think about particular charities, affinity to their cause and how successful their brand is.

  • Brand Attributes is an annual programme of research to find out the words or phrases the public associates with their “ideal” charity compared to other named charities. Organisations can test a series of statements about public levels of trust in charities and discover the general attitudes towards individual ones.

  • Celtic CAM - Comprehensive research for charities which fundraise, campaign or carry out work in one or all of the Welsh, Scottish, or Northern Irish markets.

In addition to our Monitors, we have helped several organisations with tailored surveys of various stakeholder groups such as experts, staff and trustees. They then use these to make informed strategic decisions.

Professional audiences

Whether you’re looking at if politicians think your campaigning is effective, how journalists view your organisation or how well healthcare professionals understand your cause, our syndicated Monitors can help.

Our Monitors cover a wide range of professional audiences so charities can increase their knowledge through frequent, cost-effective and vital research.

  • Journalists from all across the media, including newspapers, TV, radio and the internet, are surveyed twice a year for our Charity Media Monitor (CMM) on which charity's campaigns they thought were effective, which campaigns impressed them and why.

  • Primary Healthcare Monitor - The important role played by GPs and nurses in the medical process led nfpSynergy to conduct research in order to better understand their level of contact both with specific charities and the voluntary sector as a whole. 

  • The Charity Parliamentary Monitor (CPM) polls MPs four times a year and the Lords once a year to look at their awareness of charities and their campaigns, how effective they think different charities are and how to improve lobbying work.

  • Celtic CPM  uncovers the opinions of MPs in Wales, Scotland and Ireland.

  • Public Sector - The  Attitudes and Awareness Parliamentary Monitor (AAPM)  tracks the attitudes of MPs and Peers towards public bodies, g

In addition to our Monitors, we have helped several organisations with tailored surveys of various stakeholder groups such as experts, staff and trustees. They then use these to make informed strategic decisions.


10 September 2014

5 in 6 Labour MPs disagree as politicians split on charities in politics

  • Just 42% of Conservative MPs think it is acceptable for charities to challenge government policy, with 39% against the idea
  • Only 37% of them feel charities should challenge the policies of political parties, with 46% opposed. The numbers drop to 16% in support and 71% against for a state-funded charity
  • Labour MPs disagree hugely, with 86% in favour of charities challenging government and political parties
  • 73% of Labour MPs feel a state-funded charity challenging the government is acceptable
  • MPs are much more comfortable with charities getting involved by holding parliamentary receptions (91%) (91% Tories, 89% Labour)
  • They are also happy with charities highlighting the effects of a policy on their beneficiaries (77%) (68% Tories, 86% Labour)

Just two in five Conservative MPs think charities should be challenging the government and political parties and more than a third are against it, new research shows.

4 September 2014
picture of ice

As I’d taken a bit of a hiatus from social media this summer (the equivalent of living under a rock in 2014), it meant that it was quite a while before I heard about the ALS Ice bucket challenge. It has been active in the USA since July, but has only really taken off in the UK in recent weeks, during which there have been numerous comparisons to the no make-up selfie.

4 September 2014

Young most likely age group to volunteer and men overtake women

  • Volunteering is at the joint highest level for ten years with over a quarter of the British public (26%) having given time in the last three months (chart 1)
  • Volunteering by men at 10 year high as they overtake women (chart 2)
  • Volunteering by 16-24 years at 10 year high and at twice level of a decade ago (chart 3)
  • The young are still the most likely age group to volunteer, having consistently reported the highest volunteering levels of any age group on average over the last three years (chart 4)

Volunteering has returned to its highest level for ten years, new research shows. ‘The New Alchemy’, a new report from research consultancy nfpSynergy, also found that the number of men volunteering is now higher than that of women, while the young are consistently the most likely age group to give their time.

September 2014

This is the second part of our new volunteering report and you can download it free in the top right hand corner of this page. It's being released in seven parts:

Part 1 – The political and social landscape for volunteering

Part 2 – Volunteering trends over the last decade

Part 3 – Harnessing volunteer motivations

Part 4 – The changing mechanics of volunteering

Part 5 – Engaging the young, the old and the family to volunteer

Part 6 – How do we manage the 21st Century Volunteer?

Part 7 – Conclusions and recommendations

This is Part 2.

August 2014

This is our second major report on volunteering. We published The 21st Century Volunteer in 2005 and it was our most popular free report for many years. But over time, many things in the world of volunteering, charities and the wider economic, social and political climate have changed.