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nfpSynergy - research consultancy helping not-for-profits thrive

Image is used under creative commons license thanks to Rosmarie Wirz

In Good Company - Taking Corporate Partnerships into New Dimensions

The charity world has a conflicted attitude towards companies. Our concern is that the relationship between companies and charities is becoming ever blander. For charities and companies to make the most of each other we need innovation and courage. So what might new ideas look like?

To answer this, Joe Saxton draws on more than 25 years experience in non-profit sector to investigate the effectiveness of current and new models of partnerships in this report. The report consists of five parts:

  • Introduction
  • The existing traditional corporate partnership models 
  • The new corporate partnership models 
  • The next generation: partnership mash-ups
  • Conclusion


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New research shows that charities face tough battles ahead on campaigning with MPs

Charities face tough battles ahead on campaigning with many MPs – particularly Conservatives – new research shows. Two thirds of Conservative MPs think that the charity sector is too political, and one third think that charities should not campaign in Parliament at all.

The poll of 150 MPs, from research consultancy nfpSynergy, shows that 62% of Conservative MPs agree with the statement “The charity sector as a whole is too political”. 30% agree with the statement “Charities should not campaign in Parliament”. Conversely, only 4% of Labour MPs agree that the sector is too political, and a mere 1% feel that charities should not campaign in Parliament.

The research also shows that MPs think charities should be spending less of their income on admin and fundraising, and more on the cause. On average, MPs think that charities spend 55% of their money on the cause, significantly less than the 73% they feel would be acceptable.

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people in liverpool st station

Charity Awareness Monitor

The Charity Awareness Monitor (CAM) enables charities to find out how they are perceived by the most vital of audiences; the general public. It also gives an insight into what the public think about volunteering, campaigning and donating to charity, whilst providing an accurate

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Assumptions and Expectations: How do your audiences view charities?

There has been much soul-searching in the charity sector in recent weeks about how it is perceived by external audiences. Do the public, or even politicians and journalists, really understand how charities work today? Do they know that many charities these days are large, professionally run and impactful organisations? Or do they still just imagine an entirely voluntary operation run out of a church that "sticks to the knitting" in the memorable words of Brooks Newmark?

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What others say

The research project was very well delivered and met our expectations and objectives. The team were experts in their fields and the project was a pleasure to work on. The findings are being directly applied to a range of sponsorship product and related promotional change and improvement projects.

Justin Wylie, Head of Business Development, Plan International

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Interested in our consultancy services, tracking research products, or anything else? Call us on 020 7426 8888 or use this form.

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