Logo: nfpSynergy - helping non-profits thrive

Our Clients Include:

  • Age UK
  • Barnardo's
  • Big Lottery Fund
  • Blue Cross
  • Cancer Research UK
  • Help the Aged
  • Leonard Cheshire Disability
  • Macmillan Cancer Support
  • Mencap
  • MS Society
  • Oxfam
  • RNIB
  • The Salvation Army
  • Save the Children
  • Scope
  • Scout Association
  • WaterAid
  • WWF-UK

nfpSynergy - research consultancy helping not-for-profits thrive

A diverse group of people in a line up

nfpSynergy has spent more than ten years working in the charity sector. We have built up the skills, expertise and experience and helped over 60 charities find and answer the questions they were faced with.

If you need to address a challenge or plan effectively for the future, be it through regular surveys or a bespoke project, we can help. So, who would you like to know more about?

General Public

We survey volunteers, donors, supporters, campaigners, young people, older people, beneficiaries, carers and many more. What do you need to know?

nfpSynergy has been tracking, researching and reporting on a variety of stakeholder groups for over 10 years. We carry out syndicated tracking research with the whole spectrum of demographic groups. We also offer detailed, tailored research packages that provide an even deeper level of understanding.

Our Monitors are a vital tool for charities to get the high quality, frequent, affordable and detailed research they need. They provide the valuable information and insights that give charities evidence and data for marketing, policy development, campaigning, fundraising, benchmarking and an overview of the sector. 

Our engagement Monitors look at charitable giving, volunteering and awareness of charities among a sample of the groups they need to know about. They also look at what people think about particular charities, affinity to their cause and how successful their brand is.

  • Brand Attributes is an annual programme of research to find out the words or phrases the public associates with their “ideal” charity compared to other named charities. Organisations can test a series of statements about public levels of trust in charities and discover the general attitudes towards individual ones.

  • Celtic CAM - Comprehensive research for charities which fundraise, campaign or carry out work in one or all of the Welsh, Scottish, or Northern Irish markets.

In addition to our Monitors, we have helped several organisations with tailored surveys of various stakeholder groups such as experts, staff and trustees. They then use these to make informed strategic decisions.

Professional audiences

Whether you’re looking at if politicians think your campaigning is effective, how journalists view your organisation or how well healthcare professionals understand your cause, our syndicated Monitors can help.

Our Monitors cover a wide range of professional audiences so charities can increase their knowledge through frequent, cost-effective and vital research.

  • Journalists from all across the media, including newspapers, TV, radio and the internet, are surveyed twice a year for our Charity Media Monitor (CMM) on which charity's campaigns they thought were effective, which campaigns impressed them and why.

  • Primary Healthcare Monitor - The important role played by GPs and nurses in the medical process led nfpSynergy to conduct research in order to better understand their level of contact both with specific charities and the voluntary sector as a whole. 

  • The Charity Parliamentary Monitor (CPM) polls MPs four times a year and the Lords once a year to look at their awareness of charities and their campaigns, how effective they think different charities are and how to improve lobbying work.

  • Celtic CPM  uncovers the opinions of MPs in Wales, Scotland and Ireland.

  • Public Sector - The  Attitudes and Awareness Parliamentary Monitor (AAPM)  tracks the attitudes of MPs and Peers towards public bodies, g

In addition to our Monitors, we have helped several organisations with tailored surveys of various stakeholder groups such as experts, staff and trustees. They then use these to make informed strategic decisions.


23 July 2014
Picture of Nick Hurd

As Nick Hurd leaves the sector to applause and acclaim from sector leaders, all eyes shift to Brooks Newmark MP, the new Minister for Civil Society. Apart from a name as unconventional as his background – he was born in the United States and lived there until he was nine – little seems to be known about him as he moves into the third sector hotseat. 

22 July 2014

2 in 3 people still see chief executives as admin costs

  • The public estimates that charities spend 37% of their income on admin costs, more than double the 15% they think is acceptable (slide 2)
  • The reverse is true of ‘the cause’, where people think charities spend just 38% when the level they find acceptable level is 65%. Fundraising has less of a gap, with 26% estimated and 20% acceptable (slide 2)
  • Two thirds of people (65%) see a charity’s chief executive as an admin cost, with just 6% saying it is spending on the cause (slide 3)
  • 45% think a director managing several medical research projects is admin, the same as paying volunteer expenses (slide 3)
  • A nurse feeding children in a refugee camp was the option that the most people thought was spending on the cause with 64%, while 55% said the same about a therapist giving counselling and 35% about a person campaigning to change the law (slide 3)

People still think charities are spending more than double the acceptable amount on administration costs, new research suggests.

15 July 2014

Charities worry quite a lot about their independence. However, they tend to worry about independence from government and interference from politicians. What our research shows is that charities are hemmed in on all sides by the perceptions and stereotypes of stakeholders. Indeed, I would go so far as to say that independence is a mirage; charities will always have a multitude of stakeholder ‘prejudices’ to take into account, rather than simply doing what is best for beneficiaries.

11 July 2014

Scottish parties split over impact of independence on charities

  • 19 of the 20 SNP MSPs surveyed believe that Scottish independence would have a positive impact for charities, a new report finds 
  • Seven out of 15 Labour MSPs and four out of six Conservative MSPs surveyed raised concerns that charity funding in Scotland would be adversely affected by independence
  • 30% of Scottish public said they ‘didn’t know’ what impact Scottish independence would have on charities, pressure groups or voluntary organisations
  • 26% agreed that ‘the future could become less certain for charities’
  • 23% agreed that ‘charities could be better placed to meet the needs of Scottish people’

The two largest political parties in Scotland are split over the impact independence will have on charities, new research suggests.

July 2014

Whether or not Scotland votes for independence, the future of the country is set to change. As politicians continue to debate what independence could mean, we have analysed what MSPs and the general public think the impact of a ‘Yes’ vote would have on Scottish charities.

This new report draws on comments from MSPs across all parties and responses from 1,000 members of the Scottish public. It includes key quotes from politicians, a forecast from both sides of the debate and five key recommendations for how the third sector should engage with the referendum debate.

June 2014

Every two years, Third Sector magazine canvasses the opinions of charity sector professionals in a survey. It's intended to find out how they view developments and conditions in the sector. We carried it out for them and this time there were over 600 respondents.
It's all here, it's all free and it makes some pretty interesting reading.