Logo: nfpSynergy - helping non-profits thrive

Our Clients Include:

  • Age UK
  • Barnardo's
  • Big Lottery Fund
  • Blue Cross
  • Cancer Research UK
  • Help the Aged
  • Leonard Cheshire Disability
  • Macmillan Cancer Support
  • Mencap
  • MS Society
  • Oxfam
  • RNIB
  • The Salvation Army
  • Save the Children
  • Scope
  • Scout Association
  • WaterAid
  • WWF-UK

nfpSynergy - research consultancy helping not-for-profits thrive

A diverse group of people in a line up

nfpSynergy has spent more than ten years working in the charity sector. We have built up the skills, expertise and experience and helped over 60 charities find and answer the questions they were faced with.

If you need to address a challenge or plan effectively for the future, be it through regular surveys or a bespoke project, we can help. So, who would you like to know more about?

General Public


We survey volunteers, donors, supporters, campaigners, young people, older people, beneficiaries, carers and many more. What do you need to know?

nfpSynergy has been tracking, researching and reporting on a variety of stakeholder groups for over 10 years. We carry out syndicated tracking research with the whole spectrum of demographic groups. We also offer detailed, tailored research packages that provide an even deeper level of understanding.

Our Monitors are a vital tool for charities to get the high quality, frequent, affordable and detailed research they need. They provide the valuable information and insights that give charities evidence and data for marketing, policy development, campaigning, fundraising, benchmarking and an overview of the sector. 

Our engagement Monitors look at charitable giving, volunteering and awareness of charities among a sample of the groups they need to know about. They also look at what people think about particular charities, affinity to their cause and how successful their brand is.

  • Brand Attributes is an annual programme of research to find out the words or phrases the public associates with their “ideal” charity compared to other named charities. Organisations can test a series of statements about public levels of trust in charities and discover the general attitudes towards individual ones.

  • Celtic CAM - Comprehensive research for charities which fundraise, campaign or carry out work in one or all of the Welsh, Scottish, or Northern Irish markets.

In addition to our Monitors, we have helped several organisations with tailored surveys of various stakeholder groups such as experts, staff and trustees. They then use these to make informed strategic decisions.

Professional audiences



Whether you’re looking at if politicians think your campaigning is effective, how journalists view your organisation or how well healthcare professionals understand your cause, our syndicated Monitors can help.

Our Monitors cover a wide range of professional audiences so charities can increase their knowledge through frequent, cost-effective and vital research.

  • Journalists from all across the media, including newspapers, TV, radio and the internet, are surveyed twice a year for our Charity Media Monitor (CMM) on which charity's campaigns they thought were effective, which campaigns impressed them and why.

  • Primary Healthcare Monitor - The important role played by GPs and nurses in the medical process led nfpSynergy to conduct research in order to better understand their level of contact both with specific charities and the voluntary sector as a whole. 

  • The Charity Parliamentary Monitor (CPM) polls MPs four times a year and the Lords once a year to look at their awareness of charities and their campaigns, how effective they think different charities are and how to improve lobbying work.

  • Celtic CPM uncovers the opinions of MPs in Wales, Scotland and Ireland.

  • Public Sector - The Attitudes and Awareness Parliamentary Monitor (AAPM) tracks the attitudes of MPs and Peers towards public bodies, g

In addition to our Monitors, we have helped several organisations with tailored surveys of various stakeholder groups such as experts, staff and trustees. They then use these to make informed strategic decisions.


17 April 2014
picture of hospital ward

From ‘mere lobbyists’ to protagonists for change; the role of charities in a modern NHS

The pressure on the NHS is growing. As our population ages, the demands we place on the system will increase. For example, people with long term conditions (LTC) currently account for 70% of the NHS’ health and social care costs and the number of people with LTCs is set to increase by 252% by 2050.

10 April 2014 1 comments
picture of broken window

It’s a word in vogue, is transparency. It’s used as a term of chastisement for charities - ‘charities need to be transparent’. It is often used with its twin sister term; accountable. These two together, ‘transparent and accountable’, have edged out the now less popular ‘trust and confidence’.

5 April 2014
photo of selfie taker

In February, I wrote a blog on NekNominate and how charities should capitalise on social media crazes. If you haven’t read it, you’re missing out, but the basic premise was that when a trend takes off and captures people’s imagination, charities should put their own spin on it to further their work. This is particularly important on social media, where fads can spread like wildfire.

3 April 2014 2 comments
photo of man taking photo

Although we agree completely with the argument that charities should harness social media trends like the #nomakeupselfie to divert donations to their cause, we do have some reservations about charities instigating a trend like this themselves or jumping on the bandwagon without being clear about the implications. For us, the concerns are about two areas: fundraising, but also raising awareness.

April 2014

Global communication has created possibilities and connections, but also some problems. It has, however, opened up new opportunities for non-profits everywhere to engage with their communities and key audiences. We know digital fundraising is an area for growth, but what does this mean for non-profits in different environments? What are they doing in very diverse cultures and developmental stages? Is this an area they should be investing in?

This report aims to explore the different contexts and tries to tease out what different elements, stages of development and culture mean for digital fundraising in countries across the globe. 

April 2014

After the No Make-up Selfie flooded social media, the reaction was mixed to say the least. Some are full of optimism due to the money raised, while others have concerns. We decided to look into this issue and we have two blogs for you - one in favour, one with concerns.

Have a read and then please vote in our poll!

Rob - Why the No Make-up Selfie is nothing but good for fundraising

Bijal and Dorothea - Why we have concerns about the No Make-Up Selfie