nfpSynergy - research consultancy helping not-for-profits thrive
Some call it ‘digital activism’, others refer to it less favourably as ‘slacktivism’. Either way, there’s little doubt that what we’re able to do to support a cause with only a mouse and a laptop has changed the charity sector dramatically. But just how effective is ‘clicktivism’ and does it have a place outside of politics?
Two in three volunteer managers feel they need a more powerful representative body, according to a new report. The New Alchemy, written by research consultancy nfpSynergy, also reveals that many of them feel volunteering suffers from inadequate leadership in several key areas.
The report, out today, is based on in-depth interviews and a survey of 500 volunteer managers. It reveals that 69% agreed that a more powerful representative body is needed and many feel leadership is lacking in certain areas. 28% feel that the representative bodies are very poor or not very good at driving innovation, while a quarter feel the same about the championing of volunteering.
Almost a quarter (24%) were also unhappy about the platforms provided for sharing best practice, although 60% thought it was good or excellent. Volunteer managers were much happier with the representation of volunteering to government, with 69% of the opinion that it was good or excellent and just 7% unhappy.
Part 6 of this report looks at managing the 21st century volunteer. This instalment examines the views of some of the people closest to the changing landscape of volunteering; the volunteer managers themselves.
For this report, nfpSynergy conducted a survey of more than 500 people working in volunteer management, plus several in-depth interviews. Part 6 breaks down our findings to reveal how managers perceive their roles, their volunteers and the sector as a whole. This instalment also uses our findings to highlight the challenges faced by the volunteering sector and provides recommendations on how charities can adapt their approaches to make the best of their 21st century volunteers.
After recent attempts to market themselves to the whole of the UK, Christian Aid recently made the decision to focus their strategy on the active Christian Market. They needed research to better understand how this market might further support them.
nfpSynergy designed and delivered a supporter segmentation enabling Christian Aid to target specific groups or types of Christians to understand which are most receptive to their work and methods of engagement. Throughout the project, consultation and advice was given to Christian Aid to support the implementation of the research and to involve levels of the organisation.
Women tend to have a closer affinity than men to health and medical causes
This slide uses indexes to show support for a cause among different demographic groups by comparing support among one (e.g. women aged 16-24) to the overall level. This is very useful for comparing different causes as indexes consider the relative support levels, not the absolute levels. The scores highlighted in purple above show that the group in question is more likely than average to support that cause.
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A recent Ipsos Mori report found that the UK was the fifth most accurate country of 14 included in a study of the gaps between perception and reality. Despite this relatively high ranking, the report reveals a dizzying array of under and overestimations.