nfpSynergy - research consultancy helping not-for-profits thrive
Everyone working in a charity is looking for the next big thing that will help them deliver their mission. How can we grow? How can we get more money in? How can we do things more efficiently? Unsurprisingly, charities often look to the commercial sector to learn lessons and see what can be useful. But, but, but… I can’t help thinking that sometimes we look to the commercial sector for an answer when we shouldn’t.
People now prefer to buy from charity shops rather than online marketplaces like eBay, new research shows. The data, released by nfpSynergy, also shows that four in five of us have visited a charity shop in the last year, up from two thirds a decade ago.
The study asked 1,000 people whether they would prefer to buy a range of items from a charity shop or an online marketplace. Charity shops ranked higher for almost every kind of product, including books, clothes, DVDs and jewellery. Researchers also found that on average, 54% of the public would buy the items from charity shops compared to 40% who would turn to online marketplaces.
The data shows that 84% of people would rather buy books from charity shops compared to 53% from online marketplaces. The results are similar for adults’ and children’s clothes (62% and 45% for adults’, and 45% and 35% for children’s), CDs, DVDs and music, (73% and 53%) and jewellery or antiques (41% and 40%). Of the 16 items asked about, only food and toiletries would see more people heading for the online market.
Alzheimer’s Society was developing a new product for those affected by dementia, aimed at people living with dementia and their carers at the diagnosis stage. Whilst much information exists already, the task of this product is to bring everything together which is essential to know at the outset in order to help people get on the right pathway as quickly and comfortably as possible. We conducted a range of depths and paired depth interviews with carers and the person being cared for which revealed rich insights into what it is like to be living with or affected by dementia, and how this related to needs for information and support at the onset of the illness.
Whilst developing a product for such a diversity of needs and experiences has challenges, there was a significant amount of common ground in terms of need for a product such as this. As a result of the research, Alzheimer’s Society feel confident they can develop the product in a way which will best serve the needs of its beneficiaries as well as understanding how to resolve areas where need conflicted with challenges to consider, such as level of detail.
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Your staff are on the front line of portraying your organisation’s vision, values and messages. To illustrate how important and successful this can be, below are some great examples of how one employee's actions can potentially have a big impact on your brand, highlighted at a great fringe session at IOF Scotland recently (‘The Little Things’ - @rachel_hunny).