nfpSynergy - research consultancy helping not-for-profits thrive

Volunteering faces a decade of turbulence if charities don’t act now, says new report

The voluntary sector is facing up to ten years of turbulent times, warns a new report. The New Alchemy, published by research consultancy nfpSynergy, says volunteering is under-valued, under-prioritised and organisations could miss a huge opportunity by not responding to changes in society.

The report, out today, says that “volunteers have too often been seen as cheap ‘service-delivery’ and a slightly unreliable resource’ to be ‘used’ for particular ends” by organisations not engaging with a changing world. It also warns that when baby boomers, those born in the late 1940s and the 1950s, reach retirement, charities will have to compete with a whole range of activities to attract volunteers, who may prioritise hobbies from skiing holidays to cruises and weekend breaks.

As a result, it says the sector will miss out on crucial skills, experience and energy and that charities need to stop viewing volunteers as a means to an end or face a decade of struggle.

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The 12 Reports of Christmas 2014

It's Christmas time and as per tradition we're giving away 12 more of our reports. They address key issues like lobbying, fundraising and trust, plus a couple of niche ones like Gift Aid and media spending. Enjoy!

1. The Politics of Charities; who thinks they should be allowed to lobby?

We spoke to the general public, journalists and MPs to find out who thinks charities should lobby... and who thinks they should be political.

2. Global Digital Fundraising – a world of opportunity

Technology has changed the world we live in beyond all recognition, so how do charities adapt?

3. A Healthy Audience: is there a link between prevalence and donations?

It's often said that the charities set up to fight the most prevalent conditions raise the most money. But do they?

4. Nine campaign tactics for charities to consider before a General Election

With the election rapidly approaching, it's time to prepare with nine top tips.

5. Thanks For Everything! How charities recognise their key donors

All charities fundraise, but how do they show appreciation to those who made the difference?

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SlideZone - Donor Confidence Index

Gap between consumer and donor confidence widens

The Donor Confidence Index is nfpSynergy's new charity sector equivalent to the consumer confidence index. As consumer confidence does not always predict people’s sentiment towards giving to charity, we have created a new index from our wealth of data to reflect the public’s warmth towards giving at any moment in time.

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people in liverpool st station

Charity Awareness Monitor

The Charity Awareness Monitor (CAM) enables charities to find out how they are perceived by the most vital of audiences; the general public. It also gives an insight into what the public think about volunteering, campaigning and donating to charity, whilst providing an accurate

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nfpSoundbites

What others say

The research project was very well delivered and met our expectations and objectives. The team were experts in their fields and the project was a pleasure to work on. The findings are being directly applied to a range of sponsorship product and related promotional change and improvement projects.

Justin Wylie, Head of Business Development, Plan International

nfpSoundbites

people in liverpool st station

Charity Awareness Monitor

The Charity Awareness Monitor (CAM) enables charities to find out how they are perceived by the most vital of audiences; the general public. It also gives an insight into what the public think about volunteering, campaigning and donating to charity, whilst providing an accurate

Read in full

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