Who do you want to know about?
nfpSynergy has spent more than ten years working in the charity sector. We have built up the skills, expertise and experience and helped over 60 charities find and answer the questions they were faced with.
If you need to address a challenge or plan effectively for the future, be it through regular surveys or a bespoke project, we can help. So, who would you like to know more about?
General Public
nfpSynergy has been tracking, researching and reporting on a variety of stakeholder groups for over 10 years. We carry out syndicated tracking research with the whole spectrum of demographic groups. We also offer detailed, tailored research packages that provide an even deeper level of understanding.
Our Monitors are a vital tool for charities to get the high quality, frequent, affordable and detailed research they need. They provide the valuable information and insights that give charities evidence and data for marketing, policy development, campaigning, fundraising, benchmarking and an overview of the sector.
Our engagement Monitors look at charitable giving, volunteering and awareness of charities among a sample of the groups they need to know about. They also look at what people think about particular charities, affinity to their cause and how successful their brand is.
The Charity Awareness Monitor is a regular tracking survey of the public's knowledge, understanding, attitudes and awareness of charities, their activities and the services they offer. It is nationally representative of the UK.
Brand Attributes is an annual programme of research to find out the words or phrases the public associates with their “ideal” charity compared to other named charities. Organisations can test a series of statements about public levels of trust in charities and discover the general attitudes towards individual ones.
Celtic CAM - Comprehensive research for charities which fundraise, campaign or carry out work in one or all of the Welsh, Scottish, or Northern Irish markets.
The Irish Charity Engagement Monitor (ICEM) is a tracking study of attitudes, awareness and perceptions among adults in Ireland.
The Youth Engagement Monitor (YEM) tracks younger people’s (7-25 year-olds) involvement in and awareness of charities or pressure groups, as well as more general social topics and areas of interest in the UK.
In addition to our Monitors, we have helped several organisations with tailored surveys of various stakeholder groups such as experts, staff and trustees. They then use these to make informed strategic decisions.
Professional audiences
Our Monitors cover a wide range of professional audiences so charities can increase their knowledge through frequent, cost-effective and vital research.
Journalists from all across the media, including newspapers, TV, radio and the internet, are surveyed twice a year for our Charity Media Monitor (CMM) on which charity's campaigns they thought were effective, which campaigns impressed them and why.
Primary Healthcare Monitor - The important role played by GPs and nurses in the medical process led nfpSynergy to conduct research in order to better understand their level of contact both with specific charities and the voluntary sector as a whole.
The Charity Parliamentary Monitor (CPM) polls MPs four times a year and the Lords once a year to look at their awareness of charities and their campaigns, how effective they think different charities are and how to improve lobbying work.
Celtic CPM uncovers the opinions of MPs in Wales, Scotland and Ireland.
Public Sector - The Attitudes and Awareness Parliamentary Monitor (AAPM) tracks the attitudes of MPs and Peers towards public bodies, g
In addition to our Monitors, we have helped several organisations with tailored surveys of various stakeholder groups such as experts, staff and trustees. They then use these to make informed strategic decisions.
“You can have data without information, but you cannot have information without data.” (Daniel Keys Moran)
The latest trend in sales and marketing talk is “big data”. It’s a simple enough proposition - the idea that the vast amount of consumer behavioural data now available to companies can revolutionise the process of targeting and selling goods. It’s easy to see how this can be attractive, both for companies and charities. So how should charities go about getting the best out of the data they've collected?
Money in account – check; credit card in front of me – check; computer up and running – check; internet connection working – check; relevant website on my browser – check. I think I’m ready to make a couple of dozen online donations to a couple of dozen different charities.
“Generous one, that Andrea,” you say. In fact I do it twice a year. At the end of our Charity Media Monitor (CMM) survey, participating journalists can either claim an incentive or donate it to charity. It’s my job to make any donations on their behalf. Charities clearly need all the funds they can get, so why do some make it so difficult to give?
“What’s the point of a ‘research and insight manager?”
Someone asked me recently about the wisdom and value of having this dedicated role. Their charity was considering creating the position and were debating the pros and cons. It was a great question... and one that perhaps not enough charities ask. Not just because of the consideration around a new role, but also the underlying questions relating to value of research itself.
Last month I opened my first pay check of the new fiscal year and it raised a few questions for me. It showed that the amount of money due to arrive in my bank account has gone up because the tax-free allowance has increased from £8,101 to £9,440.
I’d heard a lot about this tax cut over the past few months and every time a politician of Liberal Democrat or Tory persuasion mentioned it, they said they wanted to lift minimum and low wage earners out of the burden of income tax. Having given my best years to nfpSynergy, I was a little surprised to find myself benefitting from it and there could be many more people out there sharing my surprise. This money that they were not expecting to get is the very definition of expendable income, so should charities be looking to benefit from it?
Written by Jonathan Taylor as part of the Clore Social Leadership Programme we've been supporting, this report looks at the role of charity directors and whether they can achieve a balance between leadership responsibilities and participating in their senior team. It summarises the views of 12 individuals, half of whom are ex-financial directors and half of whom are current senior members of charity management teams.