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Are we doing a good job? This is the single most important question a charity, or any other organisation, can ask itself.
New research on public attitudes to charity marketing, complaints and the fundraising preference service shows:
This report looks at the key trends in how the public engage with politics and how they perceive charity engagement with the political process. It draws on nfpSynergy’s research with a range of audiences, including the general public, MPs and journalists.
The report includes the following sections:
The charity sector has had 12 months unlike any other it has ever seen. We have been under the spotlight in the eyes of the media, public and politicians more than ever before, and rarely for the right reasons. The response of the sector has been varied, and largely ineffective.
The run up to Christmas 2015 was a busy period for charities. Giving Tuesday, big TV adverts and multiple Christmas appeals meant that people had even more contact with charities than usual. But how do the UK public feel about charities at Christmas? Which campaigns are the most successful and why?
The new report – Challenging Cuts – Investigating the response of charities to frontline service cuts – has three main sections which have the following key points.
Part 1: The effect of government spending cuts
We would like to thank our clients and partners for inspiring us to keep researching the topical issues in the sector. As part of our Social Investment programme we regularly produce Free Reports and feed our finding back to the sector so any charity regardless its size or sector can find something useful.
- Two thirds of MPs think that we need tighter regulation of charity fundraising
- Conservative MPs are particularly unimpressed with how the sector has responded to recent media coverage and are less likely to support charity campaigns in parliament
There is little doubt that digital technology has transformed the lives of people in the UK. Alongside the digital giants such as Google and Yahoo who exist purely because of the digital world, startups like Uber or WhatsApp have incorporated technology into their business models and now thrive.
There are over 160,000 charities in the UK1, benefiting a wide range of causes from hospices to international development. We explore facts and figures to try and determine which of these causes appeal most to the general public, but find that the outcome depends on the criteria used.
The charity world has a conflicted attitude towards companies. Our concern is that the relationship between companies and charities is becoming ever blander. For charities and companies to make the most of each other we need innovation and courage. So what might new ideas look like?
Charities face tough battles ahead on campaigning with many MPs – particularly Conservatives – new research shows. Two thirds of Conservative MPs think that the charity sector is too political, and one third think that charities should not campaign in Parliament at all.
Have you ever wanted a few facts and figures about the sector at your fingertips? Have you wished you could give a journalist a few nuggets of info to show how important the sector is to society?
The Conservative Party rarely talks about the Big Society agenda any more since its peak in 2011. Nevertheless, the idea that communities should step in where the state has retreated remains a core feature of Conservative policy in government. This raises serious questions.
Trust in charities now at lowest for eight years Scotland and Northern Ireland have higher trust in charities than rest of Great Britain.
The public’s trust in charities has fallen to its lowest level in almost a decade, new research shows. Barely half of people now trust charities; a figure that sees them drop to 8th in a list of Britain’s most trusted institutions as the Armed Forces, the NHS and schools continue to lead the way.
- Trust in charities falls from 53% in Spring 15 to 48% in Autumn 2015
- Charities have fallen from 8th place to 12th place in just 6 months in the list of trusted public institutions
- Now behind supermarkets and TV & Radio stations in levels of trust
There has been much soul-searching in the charity sector in recent weeks about how it is perceived by external audiences. Do the public, or even politicians and journalists, really understand how charities work today? Do they know that many charities these days are large, professionally run and impactful organisations?
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