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Part 6 of this report looks at managing the 21st century volunteer. This instalment examines the views of some of the people closest to the changing landscape of volunteering; the volunteer managers themselves.
Getting the Message Across - Practical strategies to tackle public concerns about donating to charity
In 2006, we wrote a first edition of Getting the Message across, but eight years later it is clear that the gap between how 21st century charities work and how the public think they work remains substantial.
Charities exist to do great work and a large part of that is having great trustees make the big decisions. But this is easier said than done, so what is the secret of success?
Parts 4 and 5 of our volunteering report look at motivations,engagement and retaining your volunteers.
These next two parts of The New Alchemy deal with two specific issues: changing volunteering mechanics, and volunteering engagement amongst key demographics.
A comprehensive look at the history of Gift Aid and how a few changes could make it even better.
An overview of how transparent 50 UK charities are, based on the investigations of nfpSynergy's researchers.
Adverts are everywhere we look these days and it's hardly surprising when the UK advertising market stands at over £14bn. But how much of that is spent by charities? And what do they actually spend it on?
Every two years, Third Sector magazine teams up with nfpSynergy to conduct a survey of around 600 charity staff to find out their thoughts on the sector.
This is the second part of our new volunteering report and you can download it free in the top right hand corner of this page. It's being released in seven parts:
Part 1 – The political and social landscape for volunteering
Part 2 – Volunteering trends over the last decade
Part 3 – Harnessing volunteer motivations
Part 4 – The changing mechanics of volunteering
Part 5 – Engaging the young, the old and the family to volunteer
Part 6 – How do we manage the 21st Century Volunteer?
Part 7 – Conclusions and recommendations
This is Part 2.
This is our second major report on volunteering. We published The 21st Century Volunteer in 2005 and it was our most popular free report for many years. But over time, many things in the world of volunteering, charities and the wider economic, social and political climate have changed.
Walking the Tightrope - Five recommendations for charities to engage with Scotland’s changing future
Whether or not Scotland votes for independence, the future of the country is set to change. As politicians continue to debate what independence could mean, we have analysed what MSPs and the general public think the impact of a ‘Yes’ vote would have on Scottish charities.
We've been sending out quite a few free reports recently, so we thought we'd put them all in one convenient place. Here's a preview of what's available:
Charities have always relied on fundraising to survive, coming up with new and exciting methods alongside the staple ones that have existed for years. But how do they recognise the impact donors have on their work? And how do they say thank you?
We have combed through the comments we received from MPs in this year’s Charity Parliamentary Monitor to get a sense of which campaigning tactics used by charities are the most effective.
A Healthy Audience: does the number of people who have a medical condition or a disability dictate the size of charities that support them?
A frequent cry from medical and disability charities is "our problem is that not many people suffer from our condition." This worry reflects the belief that the fewer people affected by a condition, the lower the income of its relevant charities.
Corporate Gift Aid was reformed in the year 2000 to provide a tax benefit for the company making the donation. Prior to this, charities had been able to reclaim Gift Aid on donations made by companies.
Global communication has created possibilities and connections, but also some problems. It has, however, opened up new opportunities for non-profits everywhere to engage with their communities and key audiences. We know digital fundraising is an area for growth, but what does this mean for non-profits in different environments?
As the Lobbying Bill trundles through Parliament, the nightmare of charities being severely limited in politically representing their beneficiaries threatens to become a reality. So what exactly do the public think about charities having the right to lobby? And what does it mean to MPs and journalists for charities to 'be political'?
As it's the season of goodwill, we're giving away The 12 Insights of Christmas. They look at some of the key issues facing the charity sector and include research, interviews and advice from charities and from us. Unwrap our 12 free reports just in time for Christmas.
Segmenting your key audiences enables you to reach the right people with the right messages – the ones that will inspire people to make a difference will help you to grow your organisation and meet your objectives.
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