Internet
Public prefer search engines to charities for information and advice
Charity websites and offices are the last resort for people needing support and advice
- We asked 1000 adults where they would go for advice or support on ‘financial difficulties’, ‘housing’, ‘social benefits’, ‘issues concerning elderly people’ and ‘being the victim of crime’
- Charity offices were the least preferr
The Mind Blog-gles; a few ideas for starting your first piece
Before this, I wrote a piece on why it's important to blog. Although I meant it as a few quick notes, it actually turned into a blog of its own and inexplicably mentioned sky diving. Hopefully, it also explained a few reasons why blogging is beneficial and how it’s really easy to get started. So, eager with endeavour and sufficiently seized of blogging’s benefits, you’ll no doubt be chomping at the bit to get some ideas down on paper. So, what's the best way to get started?
Chock-a-blog; you gotta fight, for your Write, to partake
As the nfpSynergy blog has become weekly and its readership has steadily increased to over 2500 a month, it got me thinking; why do some people blog and some don’t? How about you? Are you thinking about why you do or don’t?
How about now?
I think blogging is important for any business, but it’s especially important for charities. It’s the perfect way to publicise issues, stories or opinions that your press team might not, for whatever reason, send to the mainstream media. It can often be these kinds of pieces that convert someone to your cause or inspire someone to volunteer, fundraise and make a difference.
Tweet disposition; the dangers and consequences of underestimating Twitter
Anyone reading the charity news this month will have seen the furore caused by Giles Pegram’s comments about women in fundraising. They were made in response to concerns raised about The Summit, a conference to discuss the future of fundraising that included just one female speaker alongside nine male counterparts.
As a result, The Summit was cancelled and he issued an immediate apology, while almost everyone else spoke in equal measure of their respect for him and disdain for his opinion. This got me thinking, as nfpSynergy’s Twitterer-in-Chief, about the dangers we face using this powerful tool. What is best practice and how can charities tread carefully in this digital minefield?
I'm comms, I saw, I conquered; why it's time for communications people to stand up and be counted
Time for some negative thinking.
Passion, persistence & partnership - a presentation by nfpSynergy and MissionFish
While online donations remain some way behind online retail, the share of charitable donations arriving through online channels has risen by 85% in just 3 years. There are also clear signs that charities are taking a more sophisticated and holistic approach to their online communication.