This is a report we wrote to compare the “social media presence” (index reflecting Facebook ‘likes’, Twitter ‘followers’ and YouTube ‘subscribers’) of all UK charities. The report also analyses the Top 50 UK charities by fundraised income - comparing the Top 25 of those against the 25 most popular UK shops, and the Top 25 FTSE companies by market capitalization.
How do top charities compare with private sector giants? And is there a correlation between a charity’s income and its social media presence? Read on.
Before this, I wrote a piece on why it's important to blog. Although I meant it as a few quick notes, it actually turned into a blog of its own and inexplicably mentioned sky diving. Hopefully, it also explained a few reasons why blogging is beneficial and how it’s really easy to get started. So, eager with endeavour and sufficiently seized of blogging’s benefits, you’ll no doubt be chomping at the bit to get some ideas down on paper. So, what's the best way to get started?
Anyone reading the charity news this month will have seen the furore caused by Giles Pegram’s comments about women in fundraising. They were made in response to concerns raised about The Summit, a conference to discuss the future of fundraising that included just one female speaker alongside nine male counterparts.
As a result, The Summit was cancelled and he issued an immediate apology, while almost everyone else spoke in equal measure of their respect for him and disdain for his opinion. This got me thinking, as nfpSynergy’s Twitterer-in-Chief, about the dangers we face using this powerful tool. What is best practice and how can charities tread carefully in this digital minefield?
I talked to somebody last week from an overseas development charity which was busy preparing for its 40th anniversary. Not 50th, not 25th, but 40th. This is not unusual. Charities seem to be obsessed with celebrating anniversaries. It doesn’t have to be a particularly significant anniversary, but it does have to be celebrated. For me, charities celebrating anniversaries makes about as much sense as hedgehogs celebrating a new bypass.
We find the nfpSynergy CMM report invaluable. Both as a tool to monitor and keep abreast of the wider landscape in our sector and to ensure that we are as sharp as possible in our relationships with journalists and adapting to their needs.
Bob Johns, Media Operations Manager, Cancer Research UK
The nfpSynergy research carried out for Samaritans' Stressed Out Survey formed the basis of national and regional media interest across the UK. Samaritans' representatives were interviewed on more than 150 radio stations and articles appeared in national and regional media and online. The editorial/pr value of the coverage generated by the research for Samaritans was worth more than £850,000 - a testament to the quality of the research carried out and how expertly it was analysed by nfpSynergy.
Mike Cobb, PR Manager, Samaritans
- Top UK charities “punch above weight” re Facebook, Twitter and YouTube - compared with private sector giants.
- “Social media is ‘the great leveller’ in communications, with many smaller charities outshining larger ones – some even excelling huge retailers and big business” says Saxton
The Royal British Legion, RSA and Comic Relief are the top three UK-based charities with the largest “social media presence” - in terms of Facebook, Twitter and YouTube engagement - according to a major briefing out today.
The Charity Media Monitor is a regular poll of journalists run by nfpSynergy. We survey journalists twice a year, asking which charities have impressed them, how charities can get their stories into the media, the best ways for charities to contact journalists, and much more. It’s designed to help not-for-profits sharpen their media work and make better use of their limited resources.