Ten things it is useful to know about trust in charities and other bodies
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Research recently published by a global communications marketing firm seems to contradict the findings from our research last autumn which indicated that trust in charities was at the highest level since 2013. Why the disparity between their research and ours? In this week's blog, Joe Saxton and Hannah Bennett highlight ten things to consider when interpreting statistics on trust in charities and other bodies, with a focus on understanding the UK sector and different factors impacting on the public's trust.