Welcoming gender diversity to our surveys
When taking our surveys, we want to make sure that all research participants feel valued and satisfied that their preferences for how they wish to describe themselves are being respected, not least in terms of gender.
We feel this represents not only ethical research but also best practice research because participants are more likely to be open in their responses if they feel comfortable with the research process itself. This is at the heart of what we do. We see the people who participate in our research as participants and not respondents.