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Generations Apart – How do Millennials, Generation X and Baby Boomers interact with charities?
This week's blog looks at how generational cohorts differ in their knowledge and attitudes towards charities and analyses how generational attitudes and behaviours have shifted over time.Read Full Article Generations Apart – How do Millennials, Generation X and Baby Boomers interact with charities?
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“As well as using the comprehensive review to prepare ourselves for future appeals, we found the research was great to share with other suppliers to help them understand what we do. We also decided to do a public and donor survey, our second project with nfpSynergy.”
Head of Fundraising & Marketing at DEC