In 2012, the Institute of Fundraising commissioned nfpSynergy to compile a synthesis of research into major donor giving. Much has changed in the UK since our first report - not least the unfolding ramifications of the vote to leave the European Union in 2016, and the looming implementation of GDPR. So what does the picture look like five years on?
'Major donors' are generally defined as individuals who make large personal donations to charitable organisations. This report explores these key areas around major donor giving, and more:
- Motivations for major donor giving
- How do major donors decide which charities to support?
- Why do major donors continue to give?
- Why do some wealthy individuals not give at all?
- Notable findings from recent studies of major donor giving
- Major donor giving in the UK today
Download the report using the purple download manager below. You can also share your thoughts on this topic in the comments section.