Top UK charities “punch above weight” re Facebook, Twitter and YouTube - compared with private sector giants.

Public see “charity support” as core royal function, saying new royal couple should focus philanthropic efforts on the young, war veterans and the homeless.

However, young people remain generally ‘cautious’ and ‘picky’ re charity celebrity endorsers - especially as they get older“A charity courting youth support must recruit just the right celeb to woo its target age and gender”, vies nfpSynergy’s SaxtonYoung Brits spontaneously name Cheryl Cole, David Beckham, Simon Cowell, then Stephen Fry as the top four celebrities most likely to influence them to support any charity they endorsed - according to data out today.

Nonetheless, majority of people still back quick-spend of donations now, on current charitable ‘need’"Inescapable tension between spending donations on current need, and saving or investing - but trend of opinion in right direction,” says SaxtonThere has been a dramatic increase in public support for charities investing in their own fundraising, according to new data out today.

5 of the top 10 of a wide range of issues of greatest public concern that are tackled by charities are child-relatedPublic seemingly least naturally concerned about issue of sensory impairment, and the impact of drink“Public worries about children and young people from a variety of angles, fuelled by media delivering related stories,” vies nfpSynergy’s Joe SaxtonHalf the ‘top ten’ of a wide range of issues of greatest public concern that are tackled by charities are child-related - according to new data

Labour MPs least keen on businesses supporting political parties, being completely split down the middle on the issueLabour MPs keenest on charities supporting political parties, although still broadly against it“The government review of red tape should see a re-analysis of the restrictions placed on charities, so they can join businesses in advancing their agendas in the way they - with trustees’ and supporters’ backing - see fit,” says nfpSynergy’s SaxtonMost MPs believe that businesses should b

Lib Dems noticeably less effusive than Tories; Labour MPs most sceptical of all.

Young, single and childless who have still to write wills are amongst those most amenable to charity legacy-giving Those most amenable to legacy-giving are also most open to letting a charity draft their will for free (no obligation to give)“Charities should especially target younger legacy-givers to help create a culture of legacy-giving,” vies nfpSynergy People yet to write a will comprise a larger potential new legacy market for charities than those who have already written one currently without a bequ