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Smaller charities grow at a third the rate of large or medium-sized ones; and are more likely to see incomes actually shrink in a downturn

Medium-sized charities grow their specifically voluntary incomes even more strongly than larger ones [8% compared to 7%]Yet large charities still retain the edge over medium-sized ones, in terms of overall income growth“Lower profiles and fundraising budgets, reluctance to take risks plus lack of economies of scale, leave smaller charities struggling – not least in a downturn,” says nfpSynergy’s BakerCompared with large and medium-sized voluntary organisations, smaller charities struggle to grow t


Youth volunteering levels flat, 2006-7 and show “engagement watershed” around age 16

17-25 year olds seem most regularly engaged with charities, not least re volunteering11-16 year olds seem least regularly engaged, possibly due to exam pressures“Start where young people are at,” counsels SaxtonYouth volunteering levels fluctuated but remained broadly flat for the 18 month period Mar 2006 – Nov 2007, with 13%-19% 11-25 year olds claiming to have volunteered for a charity “in the last three months”, according to latest figures released today (see attached summary slides).


What kind of supporter marketing strategy does your non-profit have?

Whilst in reality charity marketing strategies are carefully crafted and multidimensional, in the public eye they all too often appear simple and unsubtle. Recent debates about incentives in mailing and media dislike of face-to-face fundraising on the street has only served to heighten the negative image of charity marketing.


Government’s own data shows no upward trend in volunteering since 2001

No evidence that targeting of young, old or other priority groups has been successful“Disappointing, given significant public funding”; “better research needed into what does and doesn’t work”, vies SaxtonLevels of at-least-once-a-month volunteering – the frequency deemed most relevant by Government - were steady across 2001-2008, with no discernable trend up or down, according to the Government’s own latest figures (slide 4, attached).

Research shows effective lobbying requires voluntary income

Financially independent charities most likely to engage with, and impress, MPsTop 30 MP-impressing UK charities’ average voluntary income is 61%, against 38% sector-wide averageOnly 5 of Top 30 MP-impressing UK charities have less than the sector-wide average (but still have large voluntary incomes)“Thriving and effectual voluntary sector requires independent income,” vies SaxtonCharities whose voluntary funding has given them significant financial independence from gover

Public trust in charities slumps nine points, 2006-2007

Scarce 2 in 5 British adults claim they trust British charities, according to latest figures (July 2007)Only the BBC and the Banks seem to have taken a bigger institutional batteringLower social grades (DEs), 55-64 year olds and those in Yorks/North East spearhead dip in confidenceSector should adopt “clear communications strategy” and stop being “ostrich-like”, counsels SaxtonPublic trust in charities slumped 9 percentage points (from 51% to 42%) between Sept 2006 and July 2007,


Who volunteers? Volunteering trends 2000-2007

This briefing looks at some results from nfpSynergy's Charity Awareness Monitor to analyse volunteering trends over the last 7 years. While volunteering levels have remained fairly constant, the demographics of volunteers have changed.


Unlocking potential; How offenders, former offenders and their families can contribute to a more effective Criminal Justice System

The Clinks Taskforce was set up to identify ways in which offenders, former offenders and their families can make a positive contribution to the policies, services and practices that affect them, both in prison and the community. It was formed in part because of recognition that in other fields of work, services are known to be more effective when users are consulted about how they should be developed and delivered.

Signed, Sealed and Delivered

This report was written in collaboration with the Fundraising Standards Board, and it looks at the public's perceptions of charity direct mail, and how charities can work with these.


The 21st Century Donor

This report is the conclusion of several years of work by nfpSynergy researching and understanding donors in a whole variety of guises. We hope that the report will enable charities of all sizes to think about the future and the fundraising strategies they will need to maximise income so as to meet the challenges ahead.


Getting the Message Across

Not for profit think-tank nfpSynergy has teamed up with The ImpACT Coalition to produce a free, short, practical report and guide that will empower charities to formulate and communicate simple messages, including pithy pub facts, needed to dispel a range of debilitating misperceptions their stakeholders may have, both about themselves and the wider third sector.

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