This report looks at strategic decision making when database marketing to supporters. Download it for a decision making tree, useful tips, and examples of what to do.

Whilst in reality charity marketing strategies are carefully crafted and multidimensional, in the public eye they all too often appear simple and unsubtle. Recent debates about incentives in mailing and media dislike of face-to-face fundraising on the street has only served to heighten the negative image of charity marketing.

In late 2006, the Samaritans commissioned nfpSynergy to design and conduct a research study into the state of stress today in the UK. One of the key findings was the extent to which people’s work contributed to their stress levels and impacted on their lives.

This is an external report from Clinks, a registered charity.

This briefing looks at some results from nfpSynergy's Charity Awareness Monitor to analyse volunteering trends over the last 7 years. While volunteering levels have remained fairly constant, the demographics of volunteers have changed.

The Clinks Taskforce was set up to identify ways in which offenders, former offenders and their families can make a positive contribution to the policies, services and practices that affect them, both in prison and the community. It was formed in part because of recognition that in other fields of work, services are known to be more effective when users are consulted about how they should be developed and delivered.

Summary of our report written in collaboration with the Fundraising Standards Board, looking at the public's perceptions of charity direct mail, and how charities can work with these.

This report was written in collaboration with the Fundraising Standards Board, and it looks at the public's perceptions of charity direct mail, and how charities can work with these.

This report is the conclusion of several years of work by nfpSynergy researching and understanding donors in a whole variety of guises. We hope that the report will enable charities of all sizes to think about the future and the fundraising strategies they will need to maximise income so as to meet the challenges ahead.

A new analysis from the Family Expenditure Survey.

Not for profit think-tank nfpSynergy has teamed up with The ImpACT Coalition to produce a free, short, practical report and guide that will empower charities to formulate and communicate simple messages, including pithy pub facts, needed to dispel a range of debilitating misperceptions their stakeholders may have, both about themselves and the wider third sector.

By Harriet Skinner Matsaert.

nfpSynergy has a wealth of back-data regarding MPs' opinions of charities and their campaigns, comments from those who work in this area and experience of the sector. This has enabled us to compile a report containing ten tips, which extract the most salient issues to emerge from our research, to help you in your future charity campaigns and lobbying.

A research report on the use of share giving by charities, a policy introduced in April 2000 which allows individuals to give shares and offset the value of the shares sold against their income tax liability and reduce their capital gains tax liability. This report is the result of research into the ways that charities are using share giving (alongside Gift Aid, covered in a separate report) and their success in promoting it.

This toolkit goes with our 'Innovation Rules!

A representative sample of the UK population was asked to think about charities and the work that they do and pick up to five issues from a prompted list that they found 'off-putting, worrying or irritating'. The biggest single response was 'concerns about the amount that goes to the charity' - 68% and only 5% of respondents said nothing irritated or concerned them.