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How does the public judge best practice when it comes to charities spending their donations wisely?

55% of public say best way to prove donations are well spent is a veto on first-class travel for charity staffAlmost half (46%) also say a £50k charity staff pay cap would reassure with just over 1 in 3 (37%) suggesting a £100k cap43% say a charity staff bonus ban would engender confidence42% cited a ‘charity mostly run by volunteers’Just 7% say nothing would make them feel confident that a charity would spend a donation wellSOURCE: nfpSynergy’s Charity


Coalition Government yet to impact positively on charities, say public

Only 1 in 10 of public think the Coalition has had a positive impact on charities so far, with four times that number saying they have not seen a positive impactOnly 1 in 20 of public think Lib Dems have most influence in Coalition decisions, three quarters saying Tories ‘wear trousers’Labour seen as most pro-charity party – despite majority of people still saying they don’t know which party is most supportive of charities “Our voluntary sector has neither rarely been more needed by the public, nor mo


1 in 3 people fear future dependence on state handouts, 1 in 5 fear charity aid

Younger people and women generally more anxious than older people and men“Dangerous irony: state & charity face ‘Big Society’ cuts just as many people fear they’re about to be most needed”, warns nfpSynergy’s SaxtonA third (34%) and a fifth (20%) of the public say (slide 2) they are fairly or very worried about needing future financial assistance, from the state and from charities respectively, according to new data. Younger people and women are generally more worried about this than older people and men.


Unlocking the pot of gold in legacy giving

Legacy giving is an area of crucial importance but presents a myriad of challenges for charities. Bringing together new data from the Charity Awareness Monitor and our experience of researching legacies in a focus group setting, we look at public perceptions of this difficult topic and how charities can grow this important income stream with sensitivity.


To Affinity and Beyond!

Measuring awareness levels is the first step, but to find the best ways of engaging your target audiences, you also need to know how they understand your brand and work, how they feel about you and how those views and perceptions affect their likelihood of taking action.

Public think charities are reaching for higher professional standards

“Fundraising should be as effective as possible whilst being as unintrusive as possible - not always an easy circle to square,” Saxton commentsThe proportion of charity supporters who see their charities as “striving to achieve the highest professional standards at all times” has risen steadily (slide 2), from 47% in 2007 to 55% in 2010 - according to new data out today.


1 in 5 people claim to donate more to charity at Christmas yet a similar proportion say they find it harder to give

Charity not high up wish-list of what people say constitutes “the meaning of Christmas”“Charities cannot take Christmas for granted but season still affords opportunity to cut through tinsel and tug at hearts”, says nfpSynergy’s Saxton The “Season of Goodwill” affords a mixed Santa’s sack for British charities, according to research out today. Whilst (slide 3) 1 in 5 (20%) Brits say they tend to give more to charities at Christmas, a similar number (17%) also claim they find it harder to give to good causes.


Trust in charities down over 10 percentage points since last General Election.

Charities rally to rank third most trusted UK institution, behind army / NHS, but sector has long-term ‘trust volatility’ second only to banksCharities trusted most by women, under-45s, donors and worshippers; with different trust-triggers for different demographsAge/size of charity, brand awareness, charitable cause and external events also all impact on trust“Charity Commission’s statutory duty, alone, cannot build public trust in charities.


Understanding the benevolent sector - October 2011

Elizabeth Finn Care (EFC) commissioned nfpSynergy to complete a broad and ambitious two-part research project into the state of the benevolent sector, looking at current issues and challenges in the sector, and the potential for sharing resources and strategic partnerships.


Debt and taxes will be main London 2012 legacy, say public - with charities losing out

Public think big business most likely off-track ‘winner’ at 2012 Games, but say it should be sports organisations, schools and charities Whilst 92% can’t name a single charity associated with the Olympics, only 56% are unable to likewise name a company - Lloyds TSB coming top Public feel sports and youth causes most deserve any Olympic charity dividend, with religion least deserving “Public appetite for greater off-track ‘Olympic Spirit’ - for less big business, more big heart and charitable soul”, sa


A Hidden Gem

The Clore Social Leadership Programme aims to develop and connect aspiring leaders in the social sector who are working for the benefit of individuals and communities across the UK. nfpSynergy has been supporting Clore fellows on their research projects through a mixture of research.

Audience Segmentation

How audience segmentation and profiling techniques can help organisations understand their audiences.

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