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Ringing a bell? Analysing available evidence on the sources and benefits of awareness for charities
Based on a sample of nearly 60 UK charities and nfpSynergy data, this five part report looks at some key questions and analyses two areas in detail: the relationship between awareness and income, and that between awareness and media spend.
Public prefer charities to keep low cash reserves
Just one in 17 people think charities should save more than a year’s expenditure for a rainy day, a new study shows.