- Less than half (43%) the public think they have heard of the Charity Commission
- Less than a third (30% - slide 3, attached) of the public have definitely heard of it
- Only a quarter (25%) of public are definitely aware that the Charity Commission regulates and monitors the activities of charities
Public see the Charity Commission’s prime functions (slide 4) as keeping a charity register; and investigating fraudulent/bogus charities
The public appear less aware of the Charity Commission, and what it does, now than 7 years ago (slide 5)
nfpSynergy’s Driver of Ideas, Joe Saxton, comments:
“Awareness of the Charity Commission is surely a vital ingredient of building public trust in charities. If people aren’t aware of the charity regulator, it’s hard to see how they can be reassured by the regulation it does. It’s in every charity’s interest that the public knows about the Charity Commission and the work that it does. This research shows we have a long way to go to achieve that goal.”
SOURCE: nfpSynergy’s Charity Awareness Monitor, which regularly surveys a representative sample of 1000 16+ year olds throughout mainland Britain, asking them a range of charity-related questions.
MEDIA COMMENT: To interview nfpSynergy’s Joe Saxton about these findings, please contact him direct on 07976 329 212 or email@example.com; or, alternatively, contact Adrian Gillan (0774 086 7215; E: firstname.lastname@example.org) for further assistance.
Note to editors:
nfpSynergy (www.nfpsynergy.net) is the UK’s only research consultancy dedicated to the charity sector and not-for-profit issues. It provides ideas, insights and information to help voluntary and community organisations thrive in an ever-changing world. Regularly harvesting the social and charity-related views of public and parliament, media and business - not to mention not for profit organisations themselves - nfpSynergy has a vast and ever-growing knowledge pool from which to extract and deliver insights.