Blue face mask on the floor surrounded by leaves

17 November 2021

Gone Viral - blog & video summarising our research on Covid and charities

The fourth in our series of reports on the impact of Covid-19 on charities, this weeks blog summarises our findings from 20 interviews conducted in May/June with charities of varied sizes and sectors on their experience of the pandemic, as well as hopes and fears for the future.

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Campaigning

Consultancy

Health

Innovation

Public Attitudes

Social Trends

Strategy

22 September 2021

How do you measure a brand effectively and meaningfully?

Found yourself feeling disheartened by unwavering brand awareness measures? This weeks blog discusses our tool, the Charity Brand Evaluator, which aims to look beyond awareness and reveals other dimensions of a charity brand such as personality, visibility and differentiation.

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6 April 2020

Going viral: how is Covid-19 affecting charities?

We conducted 24 telephone interviews with charities in the last week to find out what life is like for them and their organisations at this time. Find out what they told us.

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6 April 2020

Going Viral | Covid-19: How did charities respond to the first phase of the crisis?

To find out how charities are responding to the first phase of the Coronavirus Covid-19 outbreak, we conducted twenty-four interviews speaking to a range of charity sector staff from CEOs and directors to fundraising, marketing and communications professionals.

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14 November 2019

The recipe for attention-grabbing messages: TURF analysis

This week's blog looks a technique to identify the most focused and coherent messages for your organisation.

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17 October 2019

Give and Take: why is it so hard to measure public giving in the UK?

In this weeks blog Joe Saxton looks into why there's so much conflicting research about giving trends. It highlights the market research challenges in measuring giving from our new free report that looks at this issue in-depth and unpacks how some surveys can claim that Millennials give the most to charities whilst others claim its Baby Boomers.

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24 January 2019

Brand new: what can old logos tell us about new charity brands?

Take our quiz on charity logos and check out the blog on charity brands and the importance of appealing to all of your stakeholders

Tags:

Brand

Consultancy

Marketing

9 August 2017

What you say is what you get: Getting the message across about being a charity

Through our branding and communications research we've learnt the importance of getting the message across to donors about how you're funded. Here we explore this using London's Air Ambulance as a case study.

Tags:

Brand

Consultancy

Fundraising

1 December 2016

The 12 Reports of Christmas 2016

The time has come again to reflect on the last 12 months and thank our clients and partners for inspiring us to keep researching topical issues in the sector with 12 free reports.

The World

Republic of Ireland

If you’re a charity working in the Republic of Ireland, our research can help you understand your position in this market and how broader trends affect your work.

Northern Ireland

If you’re a charity working in Northern Ireland, our research can help you understand your position in this market and how broader trends affect your work.