To find out how charities are responding to the first phase of the Coronavirus Covid-19 outbreak, we conducted twenty-four interviews speaking to a range of charity sector staff from CEOs and directors to fundraising, marketing and communications professionals.
In this weeks blog Joe Saxton looks into why there's so much conflicting research about giving trends. It highlights the market research challenges in measuring giving from our new free report that looks at this issue in-depth and unpacks how some surveys can claim that Millennials give the most to charities whilst others claim its Baby Boomers.
Through our branding and communications research we've learnt the importance of getting the message across to donors about how you're funded. Here we explore this using London's Air Ambulance as a case study.