We are often asked what the relationship is between the various different measures of awareness, such as prompted awareness, spontaneous awareness and understanding of which cause a charity works in, and their other real world measures, like total or voluntary income and media spend.
It's Christmas time and as per tradition we're giving away 12 more of our reports. They address key issues like lobbying, fundraising and trust, plus a couple of niche ones like Gift Aid and media spending.
Global communication has created possibilities and connections, but also some problems. It has, however, opened up new opportunities for non-profits everywhere to engage with their communities and key audiences.
In early 2012 the John Ellerman Foundation embarked on a strategic review to find out what a model grant-maker looks like in the eyes of applicants and grantees, and compare practices in the grant-making sector. nfpSynergy was commissioned to carry out independent research with charities and their fundraisers.
We published a free report to try and make charity benchmarking a little easier. This blog explores some of the main findings of the report, how we put it together, and how our perceptions on the sector changed.
The worth of our e-commerce market has increased significantly every year since 2014. Where do charities come in to this, and what can they learn from online retailers? Is the future of charity shopping online?