Our blog this week draws on findings from our Journalist’s Attitudes and Awareness Monitor. We reflect on the potential importance of journalists for the charity sector in five years’ time, the impact of social media and the types of messages journalists are interested in.
Summary of findings from our Covid-19 research alongside longer term trends we've identified through 15+ years of market research with the general public and other key charity audiences.
We're thinking ahead to what the media landscape may look like post Covid-19, with suggestions for what charity media teams might want to be aware of in the coming months.
As Covid-19 dominates the headlines, this week’s blog explores how charities can get media coverage as well as journalists' attitudes towards charities.
We've conducted some research with journalists who work with charities to see what they think makes for an effective charity CEO, and how your CEO could engage better with the press. Read about it in this week's blog.
We're sharing tips on how your charity CEO and media team can play a part in owning and changing negative conversations in the media about charity CEOs.
