It's Christmas time and as per tradition we're giving away 12 more of our reports. They address key issues like lobbying, fundraising and trust, plus a couple of niche ones like Gift Aid and media spending.
Charities spend the bulk of their budget on direct mail, with it representing over two thirds of their spending at an average of 69% since 2006. In 2013, charities spent £238.
Read our in-depth analysis of what we uncovered in our latest charity media spending research, including insights you may want to consider for your own charity.
Explore how charity media spending compares with other sectors, the proportions spent on different forms of advertising, and key takeaways in this updated free report.
Greenpeace are adopting virtual reality to engage and inform their supporters. We reflect on how well it works and the future of VR in the charity sector.
Discover five of the most important things we've learned from our Brand Attributes charity market research on how charities can raise their brand awareness and shine!
Comic Relief has acknowledged the challenge of keeping 16-24 year olds (Millenials and Generation Z) 'emotionally connected'. It met this challenge in a way which reflects a growing trend.
We highlight some actionable insights from our latest Brand Attributes research with examples of charity brands the public are connecting with and why in this week's blog.
Did you know that 50% of all UK donations are expected to be made online by 2020, up from 15% in 2015? This week's blog covers a few basics to help you ensure you're on the right digital track.
Emotion plays a significant role when people make choices - like the choice to support one charity instead of another. Discover more about how to take people on an emotional journey and distinguish your charity in this free report.
