The pandemic has exposed more clearly than ever the paradox of the work of charities vs their public image. Charities continue to do fantastic work, yet so much is overlooked. Is it time for an honest conversation about creating a better brand for the sector?
As Covid-19 dominates the headlines, this week’s blog explores how charities can get media coverage as well as journalists' attitudes towards charities.
Many charities launch some of their most touching campaigns to coincide with Christmas. But in an age where billion-pound corporates also seek to capitalize on seasonal sentimentality with their own emotive ads, do charity appeals seem saccharine?
In this week's blog, Adam Lalak discusses the importance of semiotics to charity brands and explores how charities can use semiotics to work both with and against cultural norms.
Read our in-depth analysis of what we uncovered in our latest charity media spending research, including insights you may want to consider for your own charity.
Explore how charity media spending compares with other sectors, the proportions spent on different forms of advertising, and key takeaways in this updated free report.
Greenpeace are adopting virtual reality to engage and inform their supporters. We reflect on how well it works and the future of VR in the charity sector.
