Charities helping man’s best friend have given us examples of wonderful campaigns and initiatives that have got our tails wagging. For this International Dog Day, we’re sharing some of these examples with you.
This week's blog takes a look at the different approaches that environmental charities take when communicating with the public about the urgency of climate change.
A charity's logo is an important part, but not the only part, of its brand and visual identity. This week we analyse some popular charity logo elements, discuss potential pit falls of rebranding and explore what makes a strong charity brand.
We're thinking ahead to what the media landscape may look like post Covid-19, with suggestions for what charity media teams might want to be aware of in the coming months.
The pandemic has exposed more clearly than ever the paradox of the work of charities vs their public image. Charities continue to do fantastic work, yet so much is overlooked. Is it time for an honest conversation about creating a better brand for the sector?
As Covid-19 dominates the headlines, this week’s blog explores how charities can get media coverage as well as journalists' attitudes towards charities.
Many charities launch some of their most touching campaigns to coincide with Christmas. But in an age where billion-pound corporates also seek to capitalize on seasonal sentimentality with their own emotive ads, do charity appeals seem saccharine?
In this week's blog, Adam Lalak discusses the importance of semiotics to charity brands and explores how charities can use semiotics to work both with and against cultural norms.
