Blue facemask on brown old autumn leaves

11 November 2021

Gone Viral - The impact of a second year of Covid-19 on charities

Last year, we released our ‘Going Viral’ report, exploring the initial response to the Covid-19 outbreak by charities. This is the second year of Covid-19, and it was time to revisit and delve into the experiences of charities in the sector again to take a longer-term perspective on the pandemic and its impact on the sector.

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Brand

Donors

Facts and Figures

Fundraising

26 August 2021

Puppy Love: canine charity campaigns and initiatives that have impressed us

Charities helping man’s best friend have given us examples of wonderful campaigns and initiatives that have got our tails wagging. For this International Dog Day, we’re sharing some of these examples with you.

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2 June 2021

Climate Change: Does being bold really help get the message across?

This week's blog takes a look at the different approaches that environmental charities take when communicating with the public about the urgency of climate change.

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29 April 2021

How does your logo fit with your charity brand?

A charity's logo is an important part, but not the only part, of its brand and visual identity. This week we analyse some popular charity logo elements, discuss potential pit falls of rebranding and explore what makes a strong charity brand.

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Brand

Marketing

Strategy

Empty radio or recording studio with microphone, headset, table and chair

4 February 2021

Five key takeaways from our research with journalists

We're thinking ahead to what the media landscape may look like post Covid-19, with suggestions for what charity media teams might want to be aware of in the coming months.

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Journalists

Marketing

Strategy

Triangle against orange and red background

30 September 2020

The brand of charities: the paradox of the pandemic

The pandemic has exposed more clearly than ever the paradox of the work of charities vs their public image. Charities continue to do fantastic work, yet so much is overlooked. Is it time for an honest conversation about creating a better brand for the sector?

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23 April 2020

Cutting through the Covid-19 noise – what are journalists looking for?

As Covid-19 dominates the headlines, this week’s blog explores how charities can get media coverage as well as journalists' attitudes towards charities.

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Journalists

Marketing

Media

5 March 2020

Four ways to raise your charity’s profile

This blog looks at why your profile and visibility is important for your brand and four examples of how to increase it.

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Brand

Market research

Marketing

5 December 2019

Christmas appeals are coming to town

Many charities launch some of their most touching campaigns to coincide with Christmas. But in an age where billion-pound corporates also seek to capitalize on seasonal sentimentality with their own emotive ads, do charity appeals seem saccharine?

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Campaigning

Marketing

Strategy

9 May 2019

Signs of Improvement: putting semiotics at the heart of charity brands

In this week's blog, Adam Lalak discusses the importance of semiotics to charity brands and explores how charities can use semiotics to work both with and against cultural norms.

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Brand

Marketing