Understanding localism in the devolved nations – what can charities learn from local campaigns?

Submitted by Rebecca Thomas on

Peter Dawson

How do charities appeal directly to the communities they operate in? The past two years have given us abundant scope to view how charities have interacted with the localities around them. Grassroot charities were at the heart of the COVID-19 response, displaying their agility and knowledge of the areas they covered to help the most vulnerable people affected by the pandemic. But what of larger charities – how do some of these organisations connect with local bases?

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