Shake, Rattle and Poll; 7 things you didn't know about charities & donations

nfpSynergy speak to over 30,000 people about charities every year to bring charities the incisive data they need to inform their work. Occasionally, we break some of it down into a handy quiz. And no, we still haven't run out of songs to put the word 'poll' into for a title.

nfpSynergy speak to over 30,000 people about charities every year to bring charities the incisive data they need to inform their work. Occasionally, we break some of it down into a handy quiz. And no, we still haven't run out of songs to put the word 'poll' into for a title.

As regular readers will know, this is the third one we’ve done. By now, hopefully you’ll have taken quizzes one and two and be increasing your score. Unless of course you’ve already got 14, in which case I think one or two of these seven questions might trip you up. If it doesn't, you're either very good or you work here - or both.

Ready to take it on? Scroll forth, yet steady - the answers are below question seven.

The Questions

1. Which issue would people most like to see debated at the next election?

a) The economy b) Immigration c) The deficit d) The NHS

2. How many people think it’s acceptable for charities to challenge government policy?

a) 23% b) 43% c) 63% d) 83%

3. How many people think it’s unacceptable to pay staff over £100k?

a) 55% b) 65% c) 75% d) 85%

4. When we asked people to name the first charity that came to mind, which area did the most common one work in?

a) Aid & development b) Cancer c) Animal welfare d) Another medical condition

5. Which two groups of people are the most likely to give to charity?

a) 16-24 and 65+ year olds b) 25-34 and 55-64 year olds c) 35-44 and 45-54 year olds d) Non-worshippers and 11-16 year olds

6. Of those people (of all ages) who donated, how many gave to more than two charities?

a) 21% b) 31% c) 41% d) 51%

7. Nine in 10 people were aware of the ice bucket challenge, but how many actually took part?

a) 10% b) 15% c) 20% d) 25%

The Answers

1. Which issue would people most like to see debated at the next election?

d) NHS, 66%. Despite the rhetoric we keep hearing about key battlegrounds like immigration and the economy, people still care about their health. More specifically, they care about how the government is running our health service. Food for thought for some political parties that seem a little distracted by other issues.

2. How many people think it’s acceptable for charities to challenge government policy?

c) 63%. Almost two thirds of us feel like charities should be lobbying the government on behalf of those that need them. It’s a big boost for those charities that do and a possible wake-up call for those that don’t. Interestingly and perhaps unsurprisingly, MPs are divided on the subject. Only 42% of Conservatives thought this was acceptable, while 86% of Labour MPs thought it was fine. I can’t imagine why there’s such a divide...

3. How many people think it’s unacceptable to pay staff over £100k?

c) 75%. A fairly depressing three quarters of people think it’s unacceptable. Charities are essentially big businesses, some of which deal with hundreds of millions of pounds. To get the best people, you usually have to pay for it and top CEOs cost top money, but provide the kind of direction and success that others cannot. It’s up to charities, then, to communicate this benefit to reduce the frustration. Or find someone great who’ll work for free.

4. When we asked people to name the first charity that came to mind, which area did the most common one work in?

a) Aid and development. Believe it or not, which you will if you got it right, it’s aid and development. Cancer is a cause that always features prominently, but one aid charity beat all others to take top spot this time around. It’s even more impressive when you consider 19% of the British public don’t think the government should spend any money on aid and a similar number would never give to an aid charity.

5. Which two groups of people are the most likely to give to charity?

a) 16-24 and 65+. The young and the old are running the donations show with an average of 72% between them. Not bad at all considering the average of all people is 68%. Whilst this conjures up a temptation to invest even more in social media and direct mail, hang fire on that one a bit. We’ve got data on that too and we probably wouldn't.

6. Of those people (of all ages) who donated, how many gave to more than two charities?

d) 51%. I know! Over half of donors actually give to quite a few charities and 5% even give to between six and 10. Aside from us appearing like an incredibly generous nation, it’s also a key reminder if one were ever needed; just because someone already gives to charity, it doesn’t mean they won’t give to yours as well.

7. Nine in 10 people were aware of the ice bucket challenge, but how many actually took part?

b) 15%. Probably less than you’d think if you spent much time on your Facebook feed last August, but it is just one in seven of us. 26% say they donated though and 9% were bold, mad and eventually wet enough to do both. Including me actually.

Post your score below and see how you got on against the many others who took the challenge. 

One more thing! All of this data (and more) comes from our Charity Awareness Monitor. If you'd like to hear more about how we could help your charity, drop us a line. We get seven every time.

Rob White
 

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