In this weeks blog Joe Saxton looks into why there's so much conflicting research about giving trends. It highlights the market research challenges in measuring giving from our new free report that looks at this issue in-depth and unpacks how some surveys can claim that Millennials give the most to charities whilst others claim its Baby Boomers.
Joe Saxton and Hannah Bennett highlight ten things to consider when interpreting statistics on trust in charities, with a focus on understanding the UK sector and different factors impacting on the public's trust.
Individual giving is the largest source of fundraising income for charities. It is extremely important that small charities, who often have limited or non-existent budgets, can compete with larger ones for individual giving funds.