In this weeks blog Joe Saxton looks into why there's so much conflicting research about giving trends. It highlights the market research challenges in measuring giving from our new free report that looks at this issue in-depth and unpacks how some surveys can claim that Millennials give the most to charities whilst others claim its Baby Boomers.
Joe Saxton and Hannah Bennett highlight ten things to consider when interpreting statistics on trust in charities, with a focus on understanding the UK sector and different factors impacting on the public's trust.
If you’re a charity working in the Republic of Ireland, our research can help you understand your position in this market and how broader trends affect your work.
If you’re a charity working in Northern Ireland, our research can help you understand your position in this market and how broader trends affect your work.
Individual giving is the largest source of fundraising income for charities. It is extremely important that small charities, who often have limited or non-existent budgets, can compete with larger ones for individual giving funds.
We have been conducting charity market research with the general public for over 15 years. We can help you find out what people think and feel about your charity.
