A Healthy Audience

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This 2019 report is based on updated research first conducted five years ago, in early 2014. The report looks at the relationship between the number of people with a particular medical condition or disability and the size of the largest charity supporting those affected. One of the key questions we try to answer is whether the number of people who have a condition determines the size of the charity associated with it. We have extended the report to include research looking at public perceptions of progress made by health charities.

Key findings:

The Six Reports of Summer

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We've been sending out quite a few free reports recently, so we thought we'd put them all in one convenient place. Here's a preview of what's available:

The Politics of Charities

What do the public think about charities having the right to lobby? And what does it mean to MPs and journalists for charities to 'be political'?

Global Digital Fundraising

Global communication has opened up new opportunities to engage with communities and key audiences. So what does this mean for non-profits in different environments?

Is your sector viewed as well-funded?

Submitted by ben.roberts on

Ben Roberts

We all love an underdog story. David besting Goliath, Leicester City’s 2016 Premier League win, or the most culturally significant of all, Rocky beating Ivan Drago in Rocky IV. While the villainous Drago is put through his paces by a team of well-equipped and well-funded Soviet scientists, Rocky meanwhile is chasing chickens, punching slabs of meat, and training in a run-down Philadelphia gym. You’re already humming Eye of the Tiger.

How the King's birthday has made way for charity

Submitted by ben.roberts on

We’ve spoken at length about the Royal Family and their long history of charitable involvement. Following the passing of the Queen, we shared a retrospective of her record of charity patronage, and spoke about the direction we might expect the new king to take as he takes over or shares the various roles previously occupied by his mother.

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