It's Christmas time and as per tradition we're giving away 12 more of our reports. They address key issues like lobbying, fundraising and trust, plus a couple of niche ones like Gift Aid and media spending.
We've been sending out quite a few free reports recently, so we thought we'd put them all in one convenient place. Here's a preview of what's available:The Politics of CharitiesWhat do the public think about charities having the right to lobby?
Segmenting your key audiences enables you to reach the right people with the right messages – the ones that will inspire people to make a difference will help you to grow your organisation and meet your objectives. By building up a detailed picture of your different audiences, their attitudes and their motivations, you can tailor your communications so they have the highest chance of achieving the action you’re looking for.