christmas items

Christmas appeals are coming to town

Many charities launch some of their most touching campaigns to coincide with Christmas. But in an age where billion-pound corporates also seek to capitalize on seasonal sentimentality with their own emotive ads, do charity appeals seem saccharine?

Are children's charity brands in crisis?

With the popularity of children's charities in worrying decline, our guest blog this week takes a look into the branding history of four of the biggest children's charities in the UK. What can be learnt from these charities and are there any solutions to the challenges facing children's charities?