In our latest blog, Joe Saxton takes a look into some of the reasons why looking at impact may not be the best course of action when it comes to charities assessing their effectiveness and how donors give their money.

With the popularity of children's charities in worrying decline, our guest blog this week takes a look into the branding history of four of the biggest children's charities in the UK. What can be learnt from these charities and are there any solutions to the challenges facing children's charities?