Many charities launch some of their most touching campaigns to coincide with Christmas. But in an age where billion-pound corporates also seek to capitalize on seasonal sentimentality with their own emotive ads, do charity appeals seem saccharine?
In our latest blog, Joe Saxton takes a look into some of the reasons why looking at impact may not be the best course of action when it comes to charities assessing their effectiveness and how donors give their money.
The last 5-10 years has seen a significant decline in the popularity of children's charities across the UK. This report reveals the declining levels of voluntary income experienced by these charities along with a slide in awareness and attitudes amongst the public and politicians alike.
Corporate Social Responsibility (CSR) is now so part and parcel of the way most companies operate in the UK. Imagine if, similarly, every charity had a strategic goal to go beyond their core remit and support their community in some further way?