Charities urged to consult key audiences before changing name

Donors, volunteers and beneficiaries should be consulted before a charity changes its name, a new report warns. It also says the best charity names are “memorable, inviting and can’t be shortened.

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Governance

Strategy

Supporters

The New Alchemy

This is our second major report on volunteering. We published The 21st Century Volunteer in 2005 and it was our most popular free report for many years.

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Strategy

Volunteering

The 12 Reports of Christmas 2014

It's Christmas time and as per tradition we're giving away 12 more of our reports. They address key issues like lobbying, fundraising and trust, plus a couple of niche ones like Gift Aid and media spending.

Use frequent, clear messages to improve public understanding, new report urges charities

Short, snappy and regular messages are the key to building public understanding of modern charities and how they work, according to a new report. “Getting the Message Across,” written by research consultancy nfpSynergy, says that there are huge misconceptions about charities and their spending, but they can be combatted with the right narrative and soundbites.

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Governance

Strategy

Searching for Answers

An overview of how transparent 50 UK charities are, based on the investigations of nfpSynergy's researchers.

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Charities shun internet advertising to focus on direct mail

Charities spend the bulk of their budget on direct mail, with it representing over two thirds of their spending at an average of 69% since 2006. In 2013, charities spent £238.

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Marketing

Strategy

Public thinks charity spending on admin is more than double their acceptable level

Find out how much the public think charities should spend on admin, fundraising and the cause, plus what they think charities actually spend.

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Donors

Governance

Strategy

The Six Reports of Summer

We've been sending out quite a few free reports recently, so we thought we'd put them all in one convenient place. Here's a preview of what's available:The Politics of CharitiesWhat do the public think about charities having the right to lobby?

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A Healthy Audience: does the number of people who have a medical condition or a disability dictate the size of charities that support them?

A frequent cry from medical and disability charities is "our problem is that not many people suffer from our condition.

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Public happy to see charity shop managers draw a salary, but confusion remains over who is paid in charities

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Donors

Strategy

The Right Attitude

Segmenting your key audiences enables you to reach the right people with the right messages – the ones that will inspire people to make a difference will help you to grow your organisation and meet your objectives. By building up a detailed picture of your different audiences, their attitudes and their motivations, you can tailor your communications so they have the highest chance of achieving the action you’re looking for.

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The connected consumer – how can charities cope?

Joe Saxton, Driver of Ideas at nfpSynergy, was the keynote speaker for NFP World 2013 (no relation).

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Donors

Strategy